Conference Program - CASE

T U E S D A YTuesday 11 a.m.-12:15 p.m.EXECUTIVES IN ADVANCEMENTAlumni, Development, Executives inAdvancementKey Factors in Alumni GivingMayfair Room — Level 2Most research on alumni giving includesonly one or a few institutions wherebyresults cannot be generalized to collegesand universities collectively. To expandupon alumni giving research from anational perspective, the presenterconducted a study that includes chiefdevelopment officers at all 283 Carnegieclassified Doctoral Research Universities.This session will look at what the studyrevealed.— Michael S. Dean, Assistant Dean,Mercer University School of LawTWO-YEAR/INDEPENDENT SCHOOLSDon’t let Your Board get BoredMissouri Room — Level 2Have you studied the theory of how toeffectively leverage the wisdom andcontacts of your board members, but stillfeel that it does not translate into newenergy and direction for your board?Learn some very practical ideas that couldmove your board to the next step ofmaturity: moving from an advisory to afundraising role; actively engagingprospects and donors in the community;building clear expectations for themselves;and evaluating each other against thoseexpectations annually. Keeping your boardbusy will keep them from being bored!— Michael Trench, Chief DevelopmentOfficer, College of DuPageTuesday 11 a.m.-12:15 p.m.ADVANCEMENT SERVICESCommunications, Development, Executives inAdvancementPreparing Your StewardshipOperation for a CampaignColorado Room — Level 2Donor stewardship is often onlyappreciated once a fundraising campaigntakes off and bugs in the system becomereadily apparent. In this practical, tacticalpresentation Gallant will address the mosteffective approach to determining if yourcurrent stewardship systems can supportincreased needs of a fundraisingcampaign. The session begins with takinginventory of your current stewardshipsystems, events and recognition vehiclesso that you can ask the really toughquestions: Will your current systemssupport the new and increased needs acampaign will certainly generate? How willdonor reporting needs change incampaign mode? Will the events forwhich you are responsible shift fromdonor recognition to campaign roll-outsor celebration events? Are you preparedfor these new events in addition to yourother responsibilities? How will youconsistently recognize existing donors andthe new donors generated by a campaign?Do you have adequate staff to support acampaign? Walk away with effectivestrategies for ensuring your stewardshipoperation contributes to campaignsuccess!— Beth Gallant, Director of DevelopmentStewardship, Georgia Institute ofTechnologyTuesday 11 a.m.-12:15 p.m.WEBCommunicationsMeasuring the Success ofInteractive MediaHuron Room — Level 2It’s a growing trend: blogs, socialnetworking sites, specialized news feeds,and podcasts are replacing broadcastmedia and print as people’s first choice fornews and entertainment. Shouldn’t ourmessage be there? Once we’re there, howdo we evaluate our success? Sharingexamples from several higher educationinstitutions, this session will show how tointegrate, and evaluate the success of newcommunication tools, includingTechnorati, Flickr, Del.icio.us, Feedburner,Alerts, and metrics. We’ll discuss settingrealistic goals, weighing the strengths andlimits of each tool, identifying evaluationcriteria, and evaluating success.— Paul Baker, Senior Communicator,Wisconsin Center for EducationResearch, University of Wisconsin-MadisonRemember to turn cell phones off as youenter sessions.CASE V Grand Luncheon • 12:30-2:30 p.m.(Pre-registration required)Sheraton/Chicago Ballroom — Level 4Tickets and conference name badgeswill be required at the door.(See page 11 for more details.)Late checkout available through 3:30 p.m.for all conference registrants.CASE V Grand Luncheonsponsored by:2007 CASE V Conference 64 www.casefive.org