Conference Program - CASE

M O N D A YMonday 11 a.m.-12:15 p.m. Monday 11 a.m.-12:15 p.m. Monday 11 a.m.-12:15 p.m.COMMUNICATIONSRight Brain/Left Brain:Working with the Creative StaffSuperior Room — Level 2Talk about herding cats. What happenswhen a left-brain scientist supervises agroup of right-brain creatives? The Officeof University Marketing andCommunications at Eastern IllinoisUniversity is staffed by a team of highlycreative professionals. Their backgroundsin journalism, graphic design andphotography are very much right-braindominant. Their vice president, however,does not know how to add color to Worddocuments. Find out how to bridge thegap and bring creativity together with thedocumented outcomes that make ascientist smile.— Jill F. Nilsen, Ph.D., Vice President,External Relations, Eastern IllinoisUniversity— Stacia Lynch, Director, UniversityMarketing and Communications,Eastern Illinois UniversityCOMMUNICATIONS50 Marketing Mistakes and Howto Avoid Them on Your CampusSheraton Ballroom II — Level 4Hear about some of themost common mistakesmade in marketing andcommunications oncollege campuses. Also,get suggested solutions.Join Xavier Universitymarketing professor Tom Hayes for thisfun, interactive and all-too-real session.Featuredin CASE VadvanceTime will be provided for questions and toshare stories about what you have seengone wrong.— Tom Hayes, Professor of Marketing,Xavier University, and Vice Presidentand Partner, SimpsonScarborough,DEVELOPMENTA Recipe for Conflict:How Donors, DevelopmentProfessionals and Volunteers allLook at Development DifferentlyChicago Ballroom VI — Level 4Based on seven years of qualitative andquantitative research, examine the variousroles of those involved in the developmentprocess and the inherent conflicts that arisefrom their different perspectives. Byunderstanding the different perspectives, itbecomes possible to build a culture ofphilanthropy for the betterment of theinstitution, while creating a positiveexperience for the donor.— Walter Edwards, Executive VicePresident, Advancement Resources— Brad Bundy, Associate Vice Presidentand Campaign Director, MiamiUniversityDEVELOPMENTUncovering the Millionaire NextDoor ... on Your Campus!Chicago Ballroom VII — Level 4With the growth of retirement funds, suchas TIAA-CREF, many of our best prospectsmay be right in our own backyards! In the"The Millionaire Woman Next Door," authorThomas J. Stanley found many of themhappened to be faculty members. Yet, howdo you uncover and work with those whoare among the closest to you? How can acampus campaign assist? Can a communitycampaign be incorporated into a campuscampaign? Cheryl Altinkemer, associate vicepresident at Purdue University and BarbaraNelson, Campus Campaign co-chair, willshare elements of a Purdue campaign thatraised nearly $60 million from faculty, staffand retirees during their recently completed$1.7 billion campaign. She will also shareinsight into working individually with these"hidden" prospects.— Cheryl Altinkemer, Senior Director ofDevelopment, Purdue University— Barbara Nelson, Dean Emerita, and Co-Chair of the Campus ExecutiveCommittee for the Campaign for Purdue,Purdue UniversityDevelopment track sponsored by:2007 CASE V Conference 41 www.casefive.org