Conference Program - CASE

S U N D A YSunday 12:30-1:45 p.m. Sunday 12:30-1:45 p.m. Sunday 12:30-1:45 p.m.ALUMNIAlumni Small Shops:Doing More With LessSheraton Ballroom III — Level 4Whether you are a team of one or five andwear one or several hats, small alumnioffices can provide many positiveopportunities for professional growth aswell as institutional success. This sessionfocuses on planning, prioritizing, andproducing results with limited resources.Learn how to manage your ownexpectations as well as your constituents(and vice presidents!) when time, staffand budget constraints are maximized.Come to copy, share and steal everythingthat might work for you and yoursituation!— Sue VanWassenhove, Director ofAlumni Relations and Annual Giving,Ohio Dominican UniversityALUMNIBringing International AlumniInto Your HugSheraton Ballroom I — Level 4Keeping alumni connected to their almamater is a challenge. It’s even moredifficult when international studentsgraduate and return to their nativecountries. At Eastern Illinois University,the Office of External Relations and theOffice of International Programs joinedforces to bring international alumni backinto an institutional hug. This presentationwill share efforts to re-establish contactwith our international alumni, includingthe celebration of the university’s firstinternational alumni reunion.— Jill F. Nilsen, Vice President forExternal Relations, Eastern IllinoisUniversity— Robert M. Augustine, Dean, GraduateSchool, International Programs andResearch, Eastern Illinois University— William J. Elliott, Director,International Programs Office, EasternIllinois University— Sue E. Songer, Adviser, InternationalPrograms Office, Eastern IllinoisUniversityALUMNIYoung Alumni: What do youMean a Sit-Down Dinner is notAppealing?Sheraton Ballroom II — Level 4Graduates from the mid-’90s throughtoday have very different needs than otheralumni. But, is your alumni programmingkeeping pace? How can technology play auseful role in keeping these alumniconnected? Discuss the importance ofprogramming to a younger generation.— Jennifer Heisey, Senior Director ofAlumni Outreach, University ofCincinnati— Rob Shoss, University Sector, PracticeManager, Alumni Attitude StudyCOMMUNICATIONSUniversity Speechwriting:How to Produce a National-Caliber SpeechMichigan Room — Level 2Whether you’re developing a speech foryour president, for another universityleader, or for yourself, understanding thebasics about speechwriting can help youinform, persuade and motivate youraudience. Presenter Ron McCall is acommunications counsel with arecognized expertise in aligning leadershipcommunications with an organization’sstrategic goals. His clients include someof the most notable companies onFortune’s Global 500 list. He has alsoproduced conferences and seminars onthe topic of speechwriting at Harvard,Emory, the University System of Georgia,and at the annual meetings of the NationalAssociation of Independent Colleges andUniversities and at the AmericanAssociation of Community Colleges. Inthis session, McCall will demonstrate howto write a national-caliber speech, how totake your communications program to thenext level, and how speeches can be usedas a strategic tool to advance yourschool’s reputation. He will also discussprofessional tricks of the trade anddemonstrate how to identify topics thatresonate. McCall’s presentation comes onthe heels of his co-chairmanship of theCASE Annual Conference for College andUniversity Speechwriters.— Ronald J. McCall, President, ExecutiveCommunicationsRemember to turn cell phones off as you enter sessions.2007 CASE V Conference 20 www.casefive.org