Conference Program - CASE

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M O N D A YMonday 2-3:15 p.m. Monday 2-3:15 p.m. Monday 2-3:15 p.m.ADVANCEMENT SERVICESDevelopment, Executives in AdvancementProspect Strategy: Achieving aSuccessful PartnershipErie Room — Level 2The development and execution ofprospect strategy occurs because multiplelayers of collaboration and coordinationwithin the development office. Frommanaging the pipeline of new prospectidentification and assignment to targetedprospect review sessions and individualprospect cultivation and solicitationstrategy plans, researchers, developmentofficers and fundraising unit managersmust work together. Collaboration isneeded to forward the goals of theorganization and solicit a large number ofindividuals within a given timeframe andobtain the greatest possible gift frommajor prospective donors. Examine thecomponents of effective prospect strategyat all levels and stages. Discover howworking together in a focused andcollaborative way provides the bestopportunity to achieve optimum results.— Elizabeth Crabtree, Director ofProspect Development, BrownUniversityTWO-YEAR/INDEPENDENT SCHOOLSExecutives in AdvancementThe Impact of EmotionalIntelligence on Donor GivingMissouri Room — Level 2What is your emotionalIQ? Research hasshown that asignificantcorrelation existsbetween the culture ofan organization and a firm’sperformance. Greater performance hasFeaturedin CASE Vadvancealso been verified when the leader of anorganization is emotionally intelligent.Discuss the relationship betweenemotional intelligence, leadership, anddonor giving through the use of researchin various fields. Attendees will alsocomplete a brief emotional intelligencesurvey to determine their emotionalintelligence quotient. Donald Maier willlead an open discussion regarding how toutilize the results to improve developmentefforts.— Donald D. Maier, Assistant ProfessorCollege of Business, University ofSt. FrancisWEBCommunicationsWriting Right for the Web:Engage Your Visitors andImprove Your Search EngineVisibilityOntario Room — Level 2Your Web site navigation is clear. Yourcontent is on target for the interests ofyour audience, but your visitors still aren’treading the content you want them toread. What’s wrong? Your Web site is anonline publication and if the writing styleon your Web site isn’t “Web friendly,”people won’t read the content you publish.Discover key guidelines to use whenwriting for external Web site visitors tobest engage them in their critical firstseconds on your page. And we’ll reviewtop writing tips to increase your visibilityfor better search engine marketing. Afterthis session, you’ll know more about:• How people “read” your Web site;• How to quickly engage your audience;• The difference between “keywords” and“carewords”;• The value and role of a Web editor;• Direct marketing copywriting principlesto use online;• Practical tips for enhancing your Webpages;• Writing to increase your visibility forSearch Engines Marketing.— Bob Johnson, Ph.D., President, BobJohnson Consulting LLCRemember to turn cell phones off as you enter sessions.2007 CASE V Conference 50 www.casefive.org
M O N D A YRefreshment BreakResource CenterLevel 13:15-3:45 p.m.Refreshment Break sponsored by:Monday 3:45-5 p.m.ALUMNIWhat’s Up for Tomorrow: TheCommission on Alumni RelationsSheraton Ballroom I — Level 4A crystal ball ... a magic wand ... a lookinto the future. All alumni professionalswant to know what is around the cornerfor their institution and their constituents.CASE Alumni Relations Commission isworking to take the guess work out ofwhat tomorrow may bring. This interactivesession will highlight trends in theprofession and offer you the chance toshare your perspectives with thecommission.— Curt Crespino, Associate ViceChancellor, Office of Alumni &Constituent Relations, University ofMissouri Kansas CityALUMNIDevelopment, Executives in AdvancementHow to Build an Alumni Center:From Selling the Administrationto Hosting the EventsSheraton Ballroom V — Level 4Many alumni offices long for an alumnicenter, but do not know where to start.Whom do you involve? What data needscollected? Once it is open, how do youmanage the center? Get the answers tothese and more.— Mike Malone, Vice President ofUniversity Advancement, NorthernIllinois University— Ed Shipley, Executive Director AlumniAssociation, Ball State— Amy Button Renz, President and CEO,Alumni Association, Kansas StateMonday 3:45-5 p.m.ALUMNIAthletics and Alumni - They BothNeed Each OtherSheraton Ballroom IV — Level 4Many alumni feel aconnection to theiralma mater throughathletics. How canalumni offices andathletic departmentswork together to benefit theuniversity, in promotion of each other?Both departments need each other andrespect is vital. Discover ways this ispossible.Featuredin CASE Vadvance— Vince Nelson, President and CEO, IowaAlumni Association, University of Iowa— Gary Barta, Athletic Director, Universityof Iowa— Ray Mock, Executive Director AlumniAssociation, University of Miami, Ohio— Steve Rich, Executive Director, EasternIllinois University Alumni Association— Brad Bates, Athletic Director, MiamiUniversity, OhioRemember to turn cell phones off as you enter sessions.2007 CASE V Conference 51 www.casefive.org
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Page 71 and 72: E X H I B I T O R SAMERICAN COUNCIL
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