Conference Program - CASE

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M O N D A YMonday 11 a.m.-12:15 p.m. Monday 11 a.m.-12:15 p.m. Monday 11 a.m.-12:15 p.m.DEVELOPMENTBuilding Lifetime DonorRelations: Lessons FromResearchChicago Ballroom IX — Level 4It isn’t uncommon for nonprofits to losearound 50 percent of their new donorsand 30 percent of those that remain, yearon year thereafter. Why is this? Why dodonors stop giving? What concreteactions can your institution take toprevent this from happening? AdrianSargeant will examine the latest evidencefrom donor research and professionalpractice. He will explore key conceptssuch as donor lifetime value,active/passive commitment and thecomponents of a fundraising strategy thathave the greatest influence on supporterretention. And, explore some of themetrics institutions should be using intheir quest for greater loyalty.— Adrian Sargeant, Professor,Philanthropic Studies, IndianaUniversity, Center on PhilanthropyEXECUTIVES IN ADVANCEMENTAlumni, DevelopmentPerformance Measures: How doyou Know you are Getting the jobDone?Chicago Ballroom X — Level 4How do you know if your major giftprogram or alumni program is effective?What are the measures of success? Gethelp framing answers for these and othersimilar questions.— Susan Peirce, Vice President,Campaign, Florida Atlantic UniversityADVANCEMENT SERVICESDevelopment, Executives in AdvancementEvaluating Results — StrategicAnalysis of Your FundraisingProgramMissouri Room — Level 2Benchmarking, metrics, and return oninvestment all measure the value ofprocesses. Discover the best way that youcan show the value and impact ofprospect research to your organization,and have it be meaningful to you and youradministration.— Karen Greene, Vice President ofOperations, Arizona State UniversityFoundationTWO-YEAR/INDEPENDENT SCHOOLSAlumniDevelop a Student AlumniAssociationHuron Room — Level 2Alumni giving has increased significantlyin community colleges. Why not startworking on affinity while students are withyou? Discover how Joliet Junior Collegestarted its Student Alumni Association.Getting students involved and keepingthem involved is the key to alumniphilanthropic support. Joliet JuniorCollege developed new programs such asthe Success Story Series which focuseson alumni telling the story of their journeyat JJC and the reason they are successfulin their field today. Everyone collaboratesfrom faculty, staff, Office of StudentAffairs and alumni.— Kelly Myers, Director of Alumni, JolietJunior CollegeWEBAlumni, CommunicationsExtreme Makeover: StudentNewsletter Goes UndergroundTo Get NoticedOntario Room — Level 2Looking for a student-friendly electronicnewsletter? Check out the extrememakeover performed on a once drab andboring newsletter. Learn how to usephotos, contests, prizes, music, orwhatever it takes to engage studentmembers and get them involved.— Karen McCort, Digital CommunicationsManager, University of Iowa AlumniAssociation— Zack Schmidt, Web Media Developer,University of Iowa Alumni AssociationRemember to turn cell phones off as you enter sessions.2007 CASE V Conference 42 www.casefive.org
M O N D A YFor these three events pre-registration is required.Monday 12:15-1:45 p.m. Monday 12:15-1:45 p.m. Monday 12:15-1:45 p.m.The Independent SchoolsPre K-12 LuncheonIncrease Enrollment UsingCreative Marketing StrategiesColorado Room— Level 2Pre-registration requiredIf your school is currently searching fornew marketing strategies to increaseenrollment then you will enjoy theinnovative ideas that Colleen Murphy willshare with you over lunch. Whatmessages are you sending? Whichdirection are you going? What marketingtools should you use to attract studentsto your school? You will be able to askquestions and share ideas. Don't missthis great opportunity to get some“BRAND” new ideas.— Colleen Murphy, Vice President,Marketing and Enrollment, HarperCollege, Palatine, Ill.Two-year/Community CollegeLuncheonLeading with Gusto: APresident's Role in Supportingthe Advancement FunctionMayfair Room — Level 2Pre-registration requiredIn 2006 Joliet Junior College, thecountry’s oldest community college,hired its first female president, Eugenia(Gena) Proulx. Proulx came to Illinoiswith a clear vision and a plan for thefuture. Through the interview process,she identified missing links between thecollege’s board of trustees and thecollege’s foundation board as it related tothe support and management ofresidential students. In addition, shesensed a lack of fundraising attitudes onthe part of the college’s leadership team,faculty and staff. Hear how this newpresident was successful in building onher resources to strengthen heradvancement program.— Eugenia Proulx, President, JolietJunior CollegeCommittee on Opportunity andEquity (COE)The Committee on Opportunity andEquity promotes the advancement ofmulticultural initiatives to ensure adiverse and safe work environment forthe advancement professional.COE FELLOWSHIP LUNCHEONColumbus Room — Level 3Pre-registration requiredThe annual COE luncheon will featurepanelists Charlotte Johnson, vicepresident and dean of the College atColgate University and Samuel Hancock,assistant to the president for InstitutionalDiversity at the University of Toledo. Bothpanelists have many years of experiencein diversity related subject matter.Johnson, while working at theUniversity of Michigan Law School,served on the core teams responsible fordeveloping legal and communicationstrategies in defense of the university’sadmissions policies. She assisted withformulation of oral arguments to theSupreme Court.See page 8 for more information.2007 CASE V Conference 43 www.casefive.org
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