2003 - 04 Annual Report - Sbs

19Weekly Reach by Key DemographicsSydney, Melbourne, Brisbane, Adelaide and Perth combined.Demographic Reach Reach %People 0 – 17 658,000 21People 18 – 39 1,572,000 35People 40+ 2,745,000 49Men 18 – 39 872,000 39Men 40 – 54 667,000 48Men 55+ 771,000 59Men 18+ 2,310,000 47Women 18 – 39 703,000 32Women 40 – 54 564,000 40Women 55+ 740,000 49Women 18+ 2,007,000 39Weekly Reach by EthnicitySydney, Melbourne, Brisbane, Adelaide and Perth combined.Born overseas in a non-English speaking countryTotal PeopleBorn in Australia or in an overseas English speaking country60%55.5%50%40%37.5%30%34.2%20%10%1994 1995 1996 1997 1998 1999 2000 2001 2002 2003Source: 1999–2000 ACNielsen Five Metro City panel, 2001–2003 OzTAM five Metro City panel