2003 - 04 Annual Report - Sbs

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44Video Re-Versioning• from English into Dari for an overseas governmentdepartmentSubtitling• programs for an Australian pay television channelRADIO SALES AND MARKETINGIn a competitive environment, SBS Radio Sales andMarketing delivered gross revenue of over $1.6 million,a 10% increase. The revenue growth, in government andcorporate sectors, was reflected in both Sydney andMelbourne offices of SBS Radio Sales and Marketing.The Melbourne office continued to build on its closerelationship with a number of state government agenciesand won accounts including the Problem Gamblingcommunications strategy and the VicRoads ChildRestraints campaign targeting 11 key communities.SBS AND PAY TELEVISIONMultilingual Subscriber Television Limited (MSTL), awholly-owned subsidiary company of SBS, maintained its40% shareholding in PAN TV Ltd. The other shareholdersare Australian Capital Equity and Australian ProvincialNewspapers.PAN TV produces a multilingual movie channel (theWorld Movies Channel) which is sold to Australian pay TVoperators Foxtel, Austar and Optus Vision.MSTL’s current corporate plan identifies three keyobjectives. These relate to meeting the changing needsof Australian audiences, good resource management,and the need to continue to explore business activitiesrelevant to the MSTL Charter. MSTL continues to performaccording to its objectives.Utilising SBS Radio’s extensive resources, an ongoingcommercial arrangement was secured to compile, hostand record nine channels of inflight audio entertainment forGulf Air. SBS Radio Melbourne also maintained its exclusivemulticultural radio sponsorship of the Australian ChildhoodFoundation (formerly Australians Against Child Abuse).A community health campaign, The Health and Wellbeingof Children, produced by the Sydney office ofSBS Radio Sales and Marketing, was awarded the 2003National Public Health Association Media (Radio) Award.Commissioned by the Transcultural Mental Health Centre,the campaign was produced and broadcast on SBSRadio in nine languages.The Sydney office also secured a major sponsor forSBS Radio’s 2004 Sydney Outside Broadcast programand re-negotiated a contract with the NSW Departmentof Ageing, Disability and Home Care to produce theHomeReach radio series in six languages.Key sponsorships included: National Youth Week;Australian of the Year Awards; and Carnivale.
4521 new analogue transmitters began operating in2003–04 bringing the total to 231.72 digital services now operate nationwide with45 services added in 2003–04.Four digital TV satellite services toall Australia provide the full suite ofSBS digital.Successful trial of the WorldGame interactive application onthe Austar platform.More than 200 self-help transmitters now operate inremote parts of Australia.TECHNOLOGYANDDISTRIBUTION
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2003 - 2004ANNUALREPORTcelebrating
Page 3 and 4: iCONTENTSOverview and Vision Statem
Page 5: iiiCHAIRMAN’S LETTER TO THE MINIS
Page 9 and 10: HARVIE KRUMPETvii
Page 11 and 12: 1234 hours of Australian programs,
Page 13 and 14: 3character changes with Pauly and B
Page 15 and 16: 5Australian Programs Commissionedby
Page 17 and 18: SOMERSAULT7
Page 19 and 20: 9SBSi COMMISSIONED PROGRAMSSpecial
Page 21 and 22: 11major breaking stories as soon as
Page 23 and 24: 13INSIGHT FORUMS continued...Home f
Page 25 and 26: TRAVELLING LIGHT15
Page 27 and 28: 17SBS ATTENDANCE AT FILM FESTIVALS
Page 29 and 30: 19Weekly Reach by Key DemographicsS
Page 31 and 32: LA SPAGNOLA21
Page 33 and 34: 23Four languages - Malay, Somali, A
Page 35 and 36: 25News and World ViewEvery language
Page 37 and 38: 27• The Mandarin language program
Page 39 and 40: 29AUDIENCE RESEARCHAWARDSSBS Radio
Page 41 and 42: BOOK OF BUTTERFLIES31
Page 43 and 44: 33Traffic to the SBS website has in
Page 45 and 46: 35TELEVISION AND RADIOwww.sbs.com.a
Page 47 and 48: 37SBS Television advertising revenu
Page 49 and 50: 39The complete SBS merchandise cata
Page 51 and 52: THE MARY G SHOW41
Page 53: 43Home Video SalesSBS Program Sales
Page 57 and 58: 47The new partnership with Broadcas
Page 59 and 60: FLOODHOUSE49
Page 61 and 62: 51SBS ended the financial yearwith
Page 63 and 64: 53Audit and Finance CommitteeThe SB
Page 65 and 66: 55Program. All SBS employees are at
Page 67 and 68: 57SBS programming; 302 made broad c
Page 69 and 70: 59SBS Radio continued to produce an
Page 71 and 72: 61documentaries and documentary ser
Page 73 and 74: 63INTERNATIONAL PARTICIPATIONSBS ma
Page 75 and 76: 65For the first time, two regular p
Page 77 and 78: 67Despite increased competition fro
Page 79 and 80: 69In 2003-04, bulletins were added
Page 81 and 82: 71In 2003-04, the budget for Austra
Page 83 and 84: THE TRACKER73
Page 85 and 86: 75Following the landmark findings o
Page 87 and 88: 77youth music festival, National Yo
Page 89 and 90: 79GOAL 3TO INCREASE OUR CAPACITY TO
Page 91 and 92: 81Revenue from independentsources o
Page 93 and 94: 83IndependenceIn conducting the aud
Page 95 and 96: STATEMENT OF FINANCIAL PERFORMANCEf
Page 97 and 98: STATEMENT OF CASH FLOWSfor the year
Page 99 and 100: SCHEDULE OF CONTINGENCIESas at 30 J
Page 101 and 102: 911. Summary of significant account
Page 103 and 104: 93(k)Superannuation(i)Employees of
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95(s)Goods and Services TaxRevenues
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97Changes in accounting policy(a) P
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99Notes Consolidated Corporation200
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1016(c)Remuneration of directors an
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103Notes Consolidated Corporation8.
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1052004 2003$'000 $'000(xii) Invest
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1079(c)Intangibles (continued)Recon
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1099(f)Assets held under finance le
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111Notes Consolidated Corporation11
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11314. Analysis of Equity(Consolida
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11515(b) Interest rate riskThe econ
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117ConsolidatedCorporation16. Conti
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119SBS Television broadcast 6,965 h
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APPENDIX 2SBS Television Analogue S
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123Area ServedChannelArea ServedCha
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APPENDIX 2SBS Television Digital Se
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APPENDIX 4SBS Television Programs o
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129DOCUMENTARY SERIESAustralia by N
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131SBS Radio Sydney FM (99.7)TIME M
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APPENDIX 9SBS Radio - Languages Bro
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APPENDIX 11SBS Television Advertise
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APPENDIX 13Community Advisory Commi
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139NATIONAL AND INTERNATIONAL AWARD
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141Mountain Film Telluride, USANort
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143IIF Awards 3If Only 3, 70Indigen
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2003 - 04 Annual Report - Sbs

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