46OVERVIEWIn March 20<strong>04</strong>, the new position of Chief TechnologyOfficer was created to manage, under the Technologyand Distribution Division, the Corporation’s mediaproduction and transmission technologies andnetworks, as well as its information technology systems,capital planning and digital content development. Allparts of SBS’s complex technical infrastructure arenow amalgamated under a single structure for projectmanagement review, coordination and planning.A two-phase process of corporate-wide capital planningthat will deliver improvements to infrastructure hascommenced. The first priorities are the development ofa five year capital plan and the continuous replacementof analogue production and transmission capacity withdigital technologies. A new centralised fault reportingsystem was introduced in June 20<strong>04</strong> as the first ofseveral initiatives to assist the capital planning process.The second phase will address issues of technologicalconvergence in broadcasting and the alignment of SBS’sinvestment in digital technology with its mid- to long-termplans for media production.NETWORK OPERATIONS AND PLANNINGThe Transmission Services Group was restructured duringthe year to better reflect SBS’s changing technologyneeds. Two new branches were created: NetworkDevelopment and Operations which is responsible formanaging the growth and performance of the SBSDistribution and Transmission Networks as well asbroadcasting research initiatives; and CommunicationsStrategy and Planning which advises on long-termstrategies and maintains representation on national andinternational forums.Both branches maintained regular contact with theDepartment of Communications, Information Technologyand the Arts and other departments, government bodiesand industry stakeholders in order to coordinate thefinancial and logistical management of SBS transmissionand distribution networks.SBS formed a unique and strengthened partnershipwith Broadcast Australia, its largest transmission servicesupplier, resulting in the streamlining of the rollout ofnew digital television services, improving the overallSBS Television network availability, and creating newtechnology development opportunities.Television TransmissionSBS Television transmitted its programs throughoutAustralia via the following means:• 231 terrestrial transmitters that deliver its analogueservice through contracts with three service providers,Broadcast Australia, Imparja and Watson’s TechnicalServices. The transmission service supply, previouslyobtained from Broadcast Engineering Services, is nowprovided by Broadcast Australia.• An estimated 200 self-help transmitters owned andoperated by local communities in mostly remoteregions of Australia.• Four Optus Aurora satellite services to all of Australia,including 40,000 remote direct-to-home receivers.• Four Digital TV satellite services to all of Australia,providing the full suite of SBS digital TV.• 72 digital terrestrial services which cover all capitalcities and major regional centres, reaching anestimated 80% of the national population; and• Re-transmission services via the cable subscriptionservices of Optus Vision and Foxtel, and the satellitesubscription services of Austar and Foxtel.Digital TransmissionSBS’s digital service, which began in January 2001, hascontinued to rapidly expand beyond the state and territorycapitals. During the year, a further 45 new servicesbegan, bringing to 72 the total number of digital services.An additional 45 services, already under contract, will becompleted in the last half of 2005. When these servicesare rolled out, SBS will have passed the half-way mark forreplicating its existing analogue TV network to digital.All state and territory capital cities are now connected viaTelstra’s digital video network, and the satellite distributionof SBS’s digital service is now available throughoutAustralia, allowing the commencement of digital rolloutsin more remote locations.
47The new partnership with Broadcast Australia hasstreamlined the rollout process, ensuring the fasterdelivery of the SBS digital services.Analogue TransmissionAdditional government funding has been provided toextend SBS coverage to areas of populations between5,000 and 10,000. During the year, a further 20 servicesbegan full-time transmission, bringing to 231 the totalnumber of SBS analogue television transmitters.The seven transmission services previously provided byBroadcast Engineering Services are now provided byBroadcast Australia. The new partnership with BroadcastAustralia has allowed SBS to improve its nationalcoverage target, thereby improving long-term networkavailability for SBS analogue television.Self-Help TransmittersThe Self-Help Subsidy Scheme, funded by the FederalGovernment and administered by SBS, provides eligiblecommunity groups or local government instrumentalitieswith 50% of their start-up capital costs for transmitterinstallations. Two booklets, Self-Help Guide and Self-Help Subsidy Guidelines are available from SBS NetworkOperations; and PDF and HTML versions of thesedocuments are available on the SBS website.Similarly, the Black Spot Program assists localcommunities to install their own transmitters in locationswith poor reception. Of the sites identified for self-helpfunding, 234 have been licensed to commence SBSservices with many already on-air. The network of selfhelptransmitters is likely to increase to almost 400 bymid-2005.Satellite ServicesSBS continues to provide direct-to-home analoguetelevision and radio services through the Optus C1satellite. Optus B3 and B1 satellites are used for thedistribution of four digital multiplexes to regional andremote transmitter sites, providing the full suite of SBSmultichannels across Australia. One SBS service is alsoavailable to viewers of the Austar pay TV service, andthree SBS digital TV channels and two radio channels areavailable to Foxtel digital satellite subscribers.The PanAmSat service for Western Australia has ceasedto operate, but viewers have switched to the Optus C1satellite without difficulty.Radio TransmissionSBS Radio transmitted its programs to all state capitalcities and some major regional centres via the followingmeans:• 13 terrestrial radio transmitters that deliver SBS Radiounder the Transmission Service Agreement withBroadcast Australia.• SBS also entered into a new ‘partnering’ arrangementwith Broadcast Australia which streamlined networkmanagement issues and improved the overall SBSRadio network availability.• The five-signal network includes AM and FM servicesin Sydney and Melbourne and the national signal forall other state and territory capital cities and someregional centres.• Three self-help transmitters owned and operatedby local communities in Young, Wagga Wagga andBathurst provide local transmission of the nationalsignal.• Two SBS Radio channels (Sydney AM and FM) arealso available wherever the SBS multichannel digitalsuite operates.These same SBS Radio services are now also availablevia re-transmission on the Foxtel digital satellitesubscription service.
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2003 - 2004ANNUALREPORTcelebrating
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iCONTENTSOverview and Vision Statem
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- Page 73 and 74: 63INTERNATIONAL PARTICIPATIONSBS ma
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97Changes in accounting policy(a) P
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1052004 2003$'000 $'000(xii) Invest
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1079(c)Intangibles (continued)Recon
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1099(f)Assets held under finance le
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11314. Analysis of Equity(Consolida
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11515(b) Interest rate riskThe econ
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119SBS Television broadcast 6,965 h
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APPENDIX 2SBS Television Analogue S
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123Area ServedChannelArea ServedCha
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APPENDIX 2SBS Television Digital Se
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APPENDIX 4SBS Television Programs o
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129DOCUMENTARY SERIESAustralia by N
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131SBS Radio Sydney FM (99.7)TIME M
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APPENDIX 9SBS Radio - Languages Bro
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APPENDIX 11SBS Television Advertise
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APPENDIX 13Community Advisory Commi
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139NATIONAL AND INTERNATIONAL AWARD
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141Mountain Film Telluride, USANort
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143IIF Awards 3If Only 3, 70Indigen