2003 - 04 Annual Report - Sbs

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22TOP 25 PROGRAMS – 1 January to 30 June, 2004ProgramsTotal people 000s1 Danish Royal Wedding (afternoon program) Special 8362 Danish Royal Wedding – Highlights Special 6823 The First World War in Colour Documentary (As It Happened) 5164 Eurovision Song Contest – Final Special 4955 Harvie Krumpet Animation 4646 Inspector Rex Drama 4387 D-Day: The Shortest Day Documentary (As It Happened) 4338 Welcome to the Waks Family Documentary (Storyline Australia) 4129 Sandman in Siberia Documentary (Storyline Australia) 40910 Original Mermaid Documentary (Storyline Australia) 40411 The Food Lovers’ Guide to Australia Documentary 40312 Empires: Rome in the First Century (rpt) Documentary 39413 Stalin: Three Faces of Evil Documentary 38514 Who Wrote the New Testament? Documentary (Lost Worlds) 37515 In Search of Ancient Alexandria (rpt) Documentary (Lost Worlds) 37216 The Clitoris: Forbidden Pleasure Documentary 36517 Cirque Du Soleil’s Solstrom Performance/Variety 36118 Leonardo’s Dream Machines Documentary (Lost Worlds) 35919 Why Planes Fall Documentary (Cutting Edge) 35420 World News Saturday News 34921 World News Sunday News 34522 South Park Comedy 33723 The Perfect War Documentary (Cutting Edge) 33724 Diet Wars Documentary (Cutting Edge) 33625 The Movie Show Arts 332Individual Language GroupsSince 1996, SBS has commissioned 60 independent audience surveys of the viewing and listening patterns of many ofthe key language communities in Australia. Forty-one language communities have been surveyed. The latest survey ofthe SBS viewing habits of the German, Spanish, Polish, Maltese, Korean, Bosnian, Croatian, Macedonian and Serbianspeaking communities is analysed below.German Spanish Polish Maltese Korean Bosnian Croatian Macedonian Serbian Weighted average% % % % % % % % % %Viewed SBS in the last 7 days 92 80 84 68 64 85 82 83 79 80Viewed 1-5 programs in thelast 7 days 41 47 46 50 60 37 47 57 52 50Viewed 6+ programsin the last 7 days 57 51 54 50 40 61 53 41 49 50Wouldn’t be without/finda lot of value in SBS TV 76 64 72 59 35 78 62 77 69 66Find some value in SBS TV 19 29 25 26 52 19 32 19 28 28Role of SBS TV in today’sculturally diverse societyVery important 74 54 62 67 30 80 62 75 68 63Somewhat important 21 39 34 26 55 18 32 21 28 31Surveys conducted by McNair Ingenuity Research in 2003 among people in Sydney and Melbourne who are 18 years or older and speak the language at home.
23Four languages – Malay, Somali, Amharic andNepalese – were introduced to the SBS Radio schedule.A record 108 outside broadcasts were heldthroughout Australia.Radio staff produced 14,820 hours ofindividual language programs.Every one of SBS Radio’s 68languages is streamed on theSBS website.The National Radio Newsroom produced23,000 news stories and World Viewproduced 460 features.RADIO
Page 1 and 2: 2003 - 2004ANNUALREPORTcelebrating
Page 3 and 4: iCONTENTSOverview and Vision Statem
Page 5: iiiCHAIRMAN’S LETTER TO THE MINIS
Page 9 and 10: HARVIE KRUMPETvii
Page 11 and 12: 1234 hours of Australian programs,
Page 13 and 14: 3character changes with Pauly and B
Page 15 and 16: 5Australian Programs Commissionedby
Page 17 and 18: SOMERSAULT7
Page 19 and 20: 9SBSi COMMISSIONED PROGRAMSSpecial
Page 21 and 22: 11major breaking stories as soon as
Page 23 and 24: 13INSIGHT FORUMS continued...Home f
Page 25 and 26: TRAVELLING LIGHT15
Page 27 and 28: 17SBS ATTENDANCE AT FILM FESTIVALS
Page 29 and 30: 19Weekly Reach by Key DemographicsS
Page 31: LA SPAGNOLA21
Page 35 and 36: 25News and World ViewEvery language
Page 37 and 38: 27• The Mandarin language program
Page 39 and 40: 29AUDIENCE RESEARCHAWARDSSBS Radio
Page 41 and 42: BOOK OF BUTTERFLIES31
Page 43 and 44: 33Traffic to the SBS website has in
Page 45 and 46: 35TELEVISION AND RADIOwww.sbs.com.a
Page 47 and 48: 37SBS Television advertising revenu
Page 49 and 50: 39The complete SBS merchandise cata
Page 51 and 52: THE MARY G SHOW41
Page 53 and 54: 43Home Video SalesSBS Program Sales
Page 55 and 56: 4521 new analogue transmitters bega
Page 57 and 58: 47The new partnership with Broadcas
Page 59 and 60: FLOODHOUSE49
Page 61 and 62: 51SBS ended the financial yearwith
Page 63 and 64: 53Audit and Finance CommitteeThe SB
Page 65 and 66: 55Program. All SBS employees are at
Page 67 and 68: 57SBS programming; 302 made broad c
Page 69 and 70: 59SBS Radio continued to produce an
Page 71 and 72: 61documentaries and documentary ser
Page 73 and 74: 63INTERNATIONAL PARTICIPATIONSBS ma
Page 75 and 76: 65For the first time, two regular p
Page 77 and 78: 67Despite increased competition fro
Page 79 and 80: 69In 2003-04, bulletins were added
Page 81 and 82: 71In 2003-04, the budget for Austra
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THE TRACKER73
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75Following the landmark findings o
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77youth music festival, National Yo
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79GOAL 3TO INCREASE OUR CAPACITY TO
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81Revenue from independentsources o
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83IndependenceIn conducting the aud
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STATEMENT OF FINANCIAL PERFORMANCEf
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STATEMENT OF CASH FLOWSfor the year
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SCHEDULE OF CONTINGENCIESas at 30 J
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911. Summary of significant account
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93(k)Superannuation(i)Employees of
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95(s)Goods and Services TaxRevenues
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97Changes in accounting policy(a) P
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99Notes Consolidated Corporation200
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1016(c)Remuneration of directors an
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103Notes Consolidated Corporation8.
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1052004 2003$'000 $'000(xii) Invest
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1079(c)Intangibles (continued)Recon
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1099(f)Assets held under finance le
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111Notes Consolidated Corporation11
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11314. Analysis of Equity(Consolida
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11515(b) Interest rate riskThe econ
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117ConsolidatedCorporation16. Conti
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119SBS Television broadcast 6,965 h
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APPENDIX 2SBS Television Analogue S
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123Area ServedChannelArea ServedCha
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APPENDIX 2SBS Television Digital Se
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APPENDIX 4SBS Television Programs o
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129DOCUMENTARY SERIESAustralia by N
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131SBS Radio Sydney FM (99.7)TIME M
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APPENDIX 9SBS Radio - Languages Bro
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APPENDIX 11SBS Television Advertise
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APPENDIX 13Community Advisory Commi
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139NATIONAL AND INTERNATIONAL AWARD
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141Mountain Film Telluride, USANort
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143IIF Awards 3If Only 3, 70Indigen
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2003 - 04 Annual Report - Sbs

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