24OVERVIEWCONSULTATIONSOn 1 July <strong>2003</strong>, SBS Radio launched its new programschedules, the first major re-allocation since 1994.Based on the 2001 National Population and HousingCensus, the new schedules introduced one-hourprograms for Malay, Somali, Amharic and Nepalesespeakers, whose numbers had grown significantly andwho had identifiable information and settlement needs.To free up space on the crowded broadcast schedule,SBS Radio was forced to cease broadcasting in IrishGaelic, Scottish Gaelic, Welsh and Belarusian.The new schedules also gave one additional hour eachweek to the Cantonese, Mandarin, Hindi, Filipino andArabic language communities. Again, because SBSRadio had no additional airtime to accommodate theseincreased hours, programs in Maltese, Portuguese,Yiddish, Turkish (Melbourne-only) and Hebrew werereduced by one hour each. Finnish lost one of its twonational programs.The addition of four new languages and subsequentchanges to the broadcast schedule followed one of themost extensive consultations ever undertaken by anAustralian media organisation. In a series of nationwidemeetings, SBS managers and several Board Directorsmet more than 1,000 representatives from communityorganisations, umbrella bodies, service agencies andleaders from the relevant ethnic or multicultural councils.During the year, senior Radio managers attended 615functions, events or meetings concerning broadcastingissues or community matters. These were in addition tothe many hundreds of community events attended by SBSRadio broadcasters. A record 108 outside broadcastswere held in <strong>2003</strong>-<strong>04</strong> and they continue to be mostpopular form of community feedback (see below).PROGRAMSWith the new schedule in place, broadcasters in mostof the major languages took the opportunity to revitaliseelements of their programs by introducing new formatsand content.SBS Radio broadcasts in more languages than any othernetwork in the world. Its programming in 68 languagescovers the widest possible reportage of local, nationaland international news, and coverage of cultural, arts,music and sporting events within specific languagecommunities, across Australia and around the world.In <strong>2003</strong>-<strong>04</strong>, SBS Radio staff produced more than14,820 hours of programming that was broadcast ontwo frequencies in Sydney and Melbourne and on theNational Network covering all the State and Territorycapitals and several regional centres.All these programs are streamed live onto the Internetthrough the SBS website where they are constantlyrefreshed and available on demand. Features areregularly uploaded onto the specific language groupweb pages where they remain for several weeks, or arearchived for easy access.
25News and World ViewEvery language program begins with a news bulletin.Covering local, national, and international events, thesebulletins are compiled from a number of sources: theprogram’s own staff; the National Radio Newsroom ofSBS, with offices in Sydney and Melbourne and severalState-based correspondents; internationally sourced newsagencies, radio stations and freelance correspondents;and a diverse range of local media sources accessed bythe producers of the individual language programs.The National News Room produces a continually updatedcore bulletin of Australian and international news as wellas background features that can be accessed 24-hoursa day by each language program. During the year itproduced more than 23,000 news stories and an averageof 100 features each month.Invariably, some of the stories reported by variouslanguage programs have relevance beyond a specificcommunity and the SBS National Radio Newsroomhas acted to bring these issues to the wider Australianaudience. This year, the newsroom initiated a systemdesigned to identify these original SBS stories and tomake them more widely available, either through sharingexclusive reports with other media organisations orproviding them with an English translation of a soughtafter interview.AustralianNews HighlightsWith close associations to their communities, the 68language programs reported extensively on the myriadissues that interested or affected their listeners and thegeneral community, often in very different ways. Forinstance, in covering Pauline Hanson’s release, theUkrainian language program produced a current affairssegment; the Filipino language program investigated herprison conditions; the Polish language group interviewedethnic Polish radio in Brisbane to gauge the local mediareaction; and the Serbian language program ran atalkback program about the controversial politician.Other issues that resonated through specific languagecommunities included: the Cantonese program’sexamination of firebomb attacks on three Chineserestaurants in Perth; the Punjabi program’s explorationof the repercussions of job outsourcing to India; and theTurkish language program’s interview with an allegedpeople smuggler living in Sydney.Racial and religious discrimination relating back toSeptember 11, including the burning of a mosquein Melbourne, was explored by SBS Radio’s Arabiclanguage program. It also gave extensive coverage tothe continuing conflicts in Afghanistan and Iraq and theaftermath of the Bali and Spain terror attacks.The hour-long English language World View programconcentrates on multicultural issues. Its weekdaybroadcasts include: news bulletins and news featuresprepared by the Radio Newsroom and its own journalists;regular correspondents’ reports from 12 countries; dailycurrent affairs reports and bi-weekly sports features andreports, as well as weekly movie reviews and occasionalcomedy segments.World View’s line up of diverse features varies day by dayand includes current affairs background reports, issuesof cultural identity, personal histories and perspectives,sports and cultural events. During the year, World Viewproduced more than 1,450 stories, reports and features,460 of which were richly textured audio features thatranged in duration from eight to 26 minutes.Talkback segments on topical issues have become aregular and popular feature in most SBS Radio programs.The Mandarin, Spanish and German language programshave long used it to engage directly with audiences.During the year it was introduced to listeners of theCantonese, Bosnian, Kannada and Punjabi-speakingcommunities. The Mandarin group also incorporated itsexisting e-mail newsletter onto its website and providedonline video content.
- Page 1 and 2: 2003 - 2004ANNUALREPORTcelebrating
- Page 3 and 4: iCONTENTSOverview and Vision Statem
- Page 5: iiiCHAIRMAN’S LETTER TO THE MINIS
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- Page 17 and 18: SOMERSAULT7
- Page 19 and 20: 9SBSi COMMISSIONED PROGRAMSSpecial
- Page 21 and 22: 11major breaking stories as soon as
- Page 23 and 24: 13INSIGHT FORUMS continued...Home f
- Page 25 and 26: TRAVELLING LIGHT15
- Page 27 and 28: 17SBS ATTENDANCE AT FILM FESTIVALS
- Page 29 and 30: 19Weekly Reach by Key DemographicsS
- Page 31 and 32: LA SPAGNOLA21
- Page 33: 23Four languages - Malay, Somali, A
- Page 37 and 38: 27• The Mandarin language program
- Page 39 and 40: 29AUDIENCE RESEARCHAWARDSSBS Radio
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- Page 43 and 44: 33Traffic to the SBS website has in
- Page 45 and 46: 35TELEVISION AND RADIOwww.sbs.com.a
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- Page 49 and 50: 39The complete SBS merchandise cata
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- Page 53 and 54: 43Home Video SalesSBS Program Sales
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- Page 57 and 58: 47The new partnership with Broadcas
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- Page 63 and 64: 53Audit and Finance CommitteeThe SB
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- Page 73 and 74: 63INTERNATIONAL PARTICIPATIONSBS ma
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75Following the landmark findings o
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STATEMENT OF FINANCIAL PERFORMANCEf
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STATEMENT OF CASH FLOWSfor the year
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SCHEDULE OF CONTINGENCIESas at 30 J
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119SBS Television broadcast 6,965 h
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APPENDIX 2SBS Television Analogue S
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APPENDIX 4SBS Television Programs o
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129DOCUMENTARY SERIESAustralia by N
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131SBS Radio Sydney FM (99.7)TIME M
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APPENDIX 11SBS Television Advertise
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APPENDIX 13Community Advisory Commi
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139NATIONAL AND INTERNATIONAL AWARD
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141Mountain Film Telluride, USANort
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143IIF Awards 3If Only 3, 70Indigen