2003 - 04 Annual Report - Sbs

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iiOVERVIEWThe Special Broadcasting Service (SBS) is Australia’smulticultural and multilingual national public broadcaster.With television, radio and online services in English andmore than 60 other languages, SBS is the world’s onlymulticultural and multilingual public broadcaster.SBS Television broadcasts in more than 60 languages,providing the best of world television and innovative localprograms that celebrate Australia’s diversity. It is watchedby more than seven million Australians each week.SBS Radio is the world’s most linguistically diverse radionetwork, broadcasting in 68 languages to a potentialaudience of about three million Australians who speak alanguage other than English in their homes.SBS Online extends and enhances SBS Televisionand Radio programming with original content andcomprehensive text, video and audio services, includingaudio streaming in 68 languages.The radio network began in 1975 with two smallradio stations – 2EA in Sydney and 3EA in Melbourne– broadcasting four hours a day in seven and eightlanguages respectively. The service began as a threemonthexperiment in multilingual broadcasting confinedto Australia’s two largest cities. Today, SBS Radio’s13 transmitters broadcast 24 hours a day, seven daysa week, on AM and FM frequencies in Sydney andMelbourne and Australia-wide on a national signal thatreaches all capital cities and many regional centres.SBS Television began in 1980, first in Melbourne andSydney, and then progressively was extended throughoutthe nation. SBS Television’s analogue service is deliveredvia more than 230 terrestrial transmitters, more than 200self-help transmitters and four satellite services. SBS’sdigital television service, which began in 2001, includesstandard definition and high definition digital services, twoSBS digital radio services, the World News Channel, andSBS Essential, an electronic program and information guide.More than half of all SBS Television programming isin languages other than English. These programs areaccessible to all Australians through SBS producedEnglish language subtitles. With more than 400international and local program sources, SBS Televisiondraws upon the largest range of source material of anytelevision network in the world.SBS Online, which began in 1996, continues to build itscontent and expand its audience. In the past four yearsits annual growth in pages viewed has averaged 35%.The website includes on air programming – television andradio – specialist news and sports sites in text, audio andvideo, as well as original digital content. Audio streamingin 68 languages makes it the most linguistically diversewebsite in the world. The authoritative World News siteand the comprehensive World Game site are amongAustralia’s most visited websites.SBS VISIONCommunicating Australia’s Living Diversity
iiiCHAIRMAN’S LETTER TO THE MINISTERSenator, the Honourable Helen CoonanMinister for Communications, Information Technology and the ArtsParliament HouseCANBERRA ACT 2600Dear Minister,This year was both a time for change and consolidation. In presenting to you the SBS Corporation Annual Report2003–04, I would like to briefly highlight some of the programming and corporate achievements of the past year.A new Corporate Plan 2004-06 is in force, committing SBS to three specific goals: to increase our relevance to allAustralians; to grow the resources available for SBS content and services; and to increase our capacity to perform asan agile and creative organisation.My confidence that these goals will be met is underpinned by this year’s Report which indicates record operatingefficiencies, strong advertising revenue, and growing audience appreciation of the distinctive television, radio andonline programs and services of SBS.This Report shows a focused commitment by Television to create and deliver more quality Australian content, anexpanded Radio audience following new language additions to the revised broadcast schedule, and new multilingualservices and fresh content that’s bringing record visitor numbers to SBS Online.As required, this Report has been prepared in accordance with the relevant requirements of the CommonwealthAuthorities and Companies Act 1997 (CAC) and the Special Broadcasting Service Act 1991. In addition, it assesses theCorporation’s performance against the goals of the SBS Corporate Plan 2004-06.This Annual Report details the programming, content and services provided by SBS Television, Radio and Online. Italso reports on SBS’s relations with Government, the community and other stakeholders, and the way in which SBSmanages its human, financial and technical resources as well as its transmission services. There were no relevantjudicial decisions and reviews by outside bodies and no ministerial directions under the CAC Act.In presenting to you this Annual Report of the Special Broadcasting Service Corporation for the year ended 30 June2004, may I also express my best wishes to you on your accession to this important ministry.Yours sincerely,Carla ZampattiChairman
Page 1 and 2: 2003 - 2004ANNUALREPORTcelebrating
Page 3: iCONTENTSOverview and Vision Statem
Page 9 and 10: HARVIE KRUMPETvii
Page 11 and 12: 1234 hours of Australian programs,
Page 13 and 14: 3character changes with Pauly and B
Page 15 and 16: 5Australian Programs Commissionedby
Page 17 and 18: SOMERSAULT7
Page 19 and 20: 9SBSi COMMISSIONED PROGRAMSSpecial
Page 21 and 22: 11major breaking stories as soon as
Page 23 and 24: 13INSIGHT FORUMS continued...Home f
Page 25 and 26: TRAVELLING LIGHT15
Page 27 and 28: 17SBS ATTENDANCE AT FILM FESTIVALS
Page 29 and 30: 19Weekly Reach by Key DemographicsS
Page 31 and 32: LA SPAGNOLA21
Page 33 and 34: 23Four languages - Malay, Somali, A
Page 35 and 36: 25News and World ViewEvery language
Page 37 and 38: 27• The Mandarin language program
Page 39 and 40: 29AUDIENCE RESEARCHAWARDSSBS Radio
Page 41 and 42: BOOK OF BUTTERFLIES31
Page 43 and 44: 33Traffic to the SBS website has in
Page 45 and 46: 35TELEVISION AND RADIOwww.sbs.com.a
Page 47 and 48: 37SBS Television advertising revenu
Page 49 and 50: 39The complete SBS merchandise cata
Page 51 and 52: THE MARY G SHOW41
Page 53 and 54: 43Home Video SalesSBS Program Sales
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4521 new analogue transmitters bega
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47The new partnership with Broadcas
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FLOODHOUSE49
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51SBS ended the financial yearwith
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53Audit and Finance CommitteeThe SB
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55Program. All SBS employees are at
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57SBS programming; 302 made broad c
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59SBS Radio continued to produce an
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61documentaries and documentary ser
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63INTERNATIONAL PARTICIPATIONSBS ma
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65For the first time, two regular p
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67Despite increased competition fro
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69In 2003-04, bulletins were added
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71In 2003-04, the budget for Austra
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THE TRACKER73
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75Following the landmark findings o
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77youth music festival, National Yo
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79GOAL 3TO INCREASE OUR CAPACITY TO
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81Revenue from independentsources o
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83IndependenceIn conducting the aud
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STATEMENT OF FINANCIAL PERFORMANCEf
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STATEMENT OF CASH FLOWSfor the year
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SCHEDULE OF CONTINGENCIESas at 30 J
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911. Summary of significant account
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93(k)Superannuation(i)Employees of
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95(s)Goods and Services TaxRevenues
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97Changes in accounting policy(a) P
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99Notes Consolidated Corporation200
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1016(c)Remuneration of directors an
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103Notes Consolidated Corporation8.
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1052004 2003$'000 $'000(xii) Invest
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1079(c)Intangibles (continued)Recon
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1099(f)Assets held under finance le
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111Notes Consolidated Corporation11
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11314. Analysis of Equity(Consolida
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11515(b) Interest rate riskThe econ
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117ConsolidatedCorporation16. Conti
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119SBS Television broadcast 6,965 h
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APPENDIX 2SBS Television Analogue S
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123Area ServedChannelArea ServedCha
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APPENDIX 2SBS Television Digital Se
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APPENDIX 4SBS Television Programs o
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129DOCUMENTARY SERIESAustralia by N
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131SBS Radio Sydney FM (99.7)TIME M
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APPENDIX 9SBS Radio - Languages Bro
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APPENDIX 11SBS Television Advertise
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APPENDIX 13Community Advisory Commi
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139NATIONAL AND INTERNATIONAL AWARD
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141Mountain Film Telluride, USANort
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143IIF Awards 3If Only 3, 70Indigen
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2003 - 04 Annual Report - Sbs

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