2003 - 04 Annual Report - Sbs

78Throughout the year, Television and Radio worked closely with Digital Media to update and upgrade their respectivesites on the SBS website. Every one of SBS Radio’s 68 languages are now streamed over the website and all locallyproduced SBS Television programs and many other internationally sourced programs have websites.Radio, Television and the Technology and Distribution Division variously worked together on several major projects,including the digital radio trials, self-help rollout, rebuilding technical facilities in Melbourne and Sydney and otherimportant technical projects. Radio and the Sales Division worked together on signal splitting, promotions, on-aircompetitions, outside broadcasting sponsorships and re-branding.Radio and Television Sports cooperated closely on several major events, including the Euro 2004 soccerchampionships, the Tour de France celebrations, rights negotiations and outside broadcasts such as the Sydney RoyalEaster Show. Close collaboration enabled SBS to pioneer digital television enhancements (alternative camera angles)via an SBS multichannel during soccer broadcasts.On several occasions, equipment sharing between Television and Radio produced considerable cost savings andprogram cross-promotion was a common feature on both services.2.5OBJECTIVE:Increase the use of our external relationships as assets for the benefit of the whole organisationMEASUREMENT:Financial, operational and public benefits realisedSBS enhanced its corporate profile within the national and international broadcasting sectors through a wide anddiverse range of industry conferences, forums and corporate associations. International seminars, conferences andworksite visits reinforced SBS’s links with fellow broadcasters. Reciprocal visits to SBS by international broadcastingorganisations, diplomats and industry leaders further cemented these relations. SBS also played a significant role inlocal industry forums, particularly on future digital technology.SBS made numerous submissions – Federal and State – and actively participated in many industry forums coveringa variety of technical, production, creative and social issues. These included parliamentary submissions concerning‘Future Opportunities for Australia’s Film, Animation, Special Effects and Electronic Games Industries’; the ‘Progressand Direction of Life Long Learning’; tobacco advertising; the anti-siphoning list; the Digital Agenda Act; thedefamation law; program classification; and an Australian Film Commission Review of protocols for filmmakers workingwith Indigenous content and Indigenous communities.SBS Radio used to great affect its deep and long-established community relationships, especially at outdoor broadcasts,where corporate specific advertising billboards were displayed and television, online and corporate informationdisseminated. The same corporate profile is maintained at the numerous community and industry functions attended bySBS managers and program makers.