2003 - 04 Annual Report - Sbs

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36authoring companies, a video producer, a photographer,writers, education content producers and sounddesigners. The project gave many emerging animatorstheir first professional experience and the opportunity toshowcase their work to a national audience.The World Tales website at www.sbs.com.au/worldstales features: high quality video streams of theanimations, story and animator background features, 100text stories, E-cards, a quiz, mini-games, downloadablesand education resources for teachers. A DVD collectionof World Tales is in production.ONLINE MUSICwww.sbs.com.au/whatever continues to be a showcaseof the creative talents of young musicians, particularlyfrom non-English-speaking or Indigenous backgrounds.Following the release of SBS-commissioned CDrecordings last year, a second recording phase for newbands began this year under the Whatever Sessionsbanner. The project is supported by the Australia Councilfor the Arts.SBS AUDIENCE ONLINE:A PROFILESBS receives regular qualitative feedback from its onlineaudience through its live web chats, forums, guest booksor ‘have your say’ pages. Eighty per cent of all SBSwebsites have highly active opinion pages of this kind;feedback which is supplemented by more structuredqualitative research each year.In 2003, SBS conducted a comprehensive benchmarksurvey of its online audience, providing online developers,designers and content producers with a sophisticatedunderstanding of their audiences’ profile, preferences andbehaviour. This was followed by a comparative survey in2004 which gathered feedback from 8,000 respondentsover a four week period in April.The 2004 questionnaire was published on four major SBSwebsites: The World News, Dateline, The Movie Showand The World Game.The results for the two annual surveys confirm someclear trends:• Website usage and television viewing arecomplementary activities. A total of 90% of websiteusers watch the corresponding SBS Television program.• Two in five of the 2004 survey respondents chose toinclude comments in the open response box, indicatinga deep level of immersion in the content.• Websites both initiate and reinforce viewer/listenerattachment to particular SBS programs and to theSBS brand.• Online users access SBS websites primarily between9am and 5pm from Monday to Friday, significantlyextending the SBS experience from its prime-timetelevision base (6pm to 10.30pm).• Websites offer opportunities for cross-promotingtelevision and radio programs to a younger onlineaudience. SBS Television programs that havecorresponding websites attract a primary audienceover 40 years of age, while the SBS website users arepredominantly under 40 years of age.• The 2004 survey showed a 5% increase across allsatisfaction measures over the 2003 survey.Combining the responses from the four major websitesyields a profile of the ‘typical’ online audience member:• The user is a 25–40 year-old male professional living inNSW.• He accesses SBS websites between midday and 5pmfrom Monday to Friday, visiting at least weekly for morethan five minutes.• He is loyal to a particular SBS site and has mixedfeelings about the content of that site, although overallhis opinion is positive. He is very likely to recommendthe site to a friend.• He watches SBS TV.
37SBS Television advertising revenue increased by$22.5% to $25.5 million.Revenue came from more than 200 clients acrossa broad range of categories.The SBS Merchandise catalogueincludes 30 books, 92 CDs and 54 VHSand DVD videos.SBS Language Serviceshandled a record 1,460 jobsduring the year.SBS Program Sales maintains a catalogueof 160 hours of programming.BUSINESS
Page 1 and 2: 2003 - 2004ANNUALREPORTcelebrating
Page 3 and 4: iCONTENTSOverview and Vision Statem
Page 5: iiiCHAIRMAN’S LETTER TO THE MINIS
Page 9 and 10: HARVIE KRUMPETvii
Page 11 and 12: 1234 hours of Australian programs,
Page 13 and 14: 3character changes with Pauly and B
Page 15 and 16: 5Australian Programs Commissionedby
Page 17 and 18: SOMERSAULT7
Page 19 and 20: 9SBSi COMMISSIONED PROGRAMSSpecial
Page 21 and 22: 11major breaking stories as soon as
Page 23 and 24: 13INSIGHT FORUMS continued...Home f
Page 25 and 26: TRAVELLING LIGHT15
Page 27 and 28: 17SBS ATTENDANCE AT FILM FESTIVALS
Page 29 and 30: 19Weekly Reach by Key DemographicsS
Page 31 and 32: LA SPAGNOLA21
Page 33 and 34: 23Four languages - Malay, Somali, A
Page 35 and 36: 25News and World ViewEvery language
Page 37 and 38: 27• The Mandarin language program
Page 39 and 40: 29AUDIENCE RESEARCHAWARDSSBS Radio
Page 41 and 42: BOOK OF BUTTERFLIES31
Page 43 and 44: 33Traffic to the SBS website has in
Page 45: 35TELEVISION AND RADIOwww.sbs.com.a
Page 49 and 50: 39The complete SBS merchandise cata
Page 51 and 52: THE MARY G SHOW41
Page 53 and 54: 43Home Video SalesSBS Program Sales
Page 55 and 56: 4521 new analogue transmitters bega
Page 57 and 58: 47The new partnership with Broadcas
Page 59 and 60: FLOODHOUSE49
Page 61 and 62: 51SBS ended the financial yearwith
Page 63 and 64: 53Audit and Finance CommitteeThe SB
Page 65 and 66: 55Program. All SBS employees are at
Page 67 and 68: 57SBS programming; 302 made broad c
Page 69 and 70: 59SBS Radio continued to produce an
Page 71 and 72: 61documentaries and documentary ser
Page 73 and 74: 63INTERNATIONAL PARTICIPATIONSBS ma
Page 75 and 76: 65For the first time, two regular p
Page 77 and 78: 67Despite increased competition fro
Page 79 and 80: 69In 2003-04, bulletins were added
Page 81 and 82: 71In 2003-04, the budget for Austra
Page 83 and 84: THE TRACKER73
Page 85 and 86: 75Following the landmark findings o
Page 87 and 88: 77youth music festival, National Yo
Page 89 and 90: 79GOAL 3TO INCREASE OUR CAPACITY TO
Page 91 and 92: 81Revenue from independentsources o
Page 93 and 94: 83IndependenceIn conducting the aud
Page 95 and 96: STATEMENT OF FINANCIAL PERFORMANCEf
Page 97 and 98:
STATEMENT OF CASH FLOWSfor the year
Page 99 and 100:
SCHEDULE OF CONTINGENCIESas at 30 J
Page 101 and 102:
911. Summary of significant account
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93(k)Superannuation(i)Employees of
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95(s)Goods and Services TaxRevenues
Page 107 and 108:
97Changes in accounting policy(a) P
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99Notes Consolidated Corporation200
Page 111 and 112:
1016(c)Remuneration of directors an
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103Notes Consolidated Corporation8.
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1052004 2003$'000 $'000(xii) Invest
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1079(c)Intangibles (continued)Recon
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1099(f)Assets held under finance le
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111Notes Consolidated Corporation11
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11314. Analysis of Equity(Consolida
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11515(b) Interest rate riskThe econ
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117ConsolidatedCorporation16. Conti
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119SBS Television broadcast 6,965 h
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APPENDIX 2SBS Television Analogue S
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123Area ServedChannelArea ServedCha
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APPENDIX 2SBS Television Digital Se
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APPENDIX 4SBS Television Programs o
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129DOCUMENTARY SERIESAustralia by N
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131SBS Radio Sydney FM (99.7)TIME M
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APPENDIX 9SBS Radio - Languages Bro
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APPENDIX 11SBS Television Advertise
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APPENDIX 13Community Advisory Commi
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139NATIONAL AND INTERNATIONAL AWARD
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141Mountain Film Telluride, USANort
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143IIF Awards 3If Only 3, 70Indigen
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2003 - 04 Annual Report - Sbs

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