2003 - 04 Annual Report - Sbs

762.1OBJECTIVE:Increase commercial and other external revenueMEASUREMENT:Increased revenueIn 2003-04, SBS increased its external revenue by approximately 15%. This was the result of increasing the annualrevenue budget targets and achieving a better than budgeted outcome for Television Airtime Sales. SBS intends tocontinue to maintain and, if possible, further grow its external revenue in future.2.2OBJECTIVE:Use industry partnerships to leverage SBS resources, including through innovative partnership modelsMEASUREMENT:Number of industry partnerships which deliver increased revenue or in-kind resources, and increase in SBS output(content and services) resulting from industry partnershipsSBS Television maintains extensive relations with State and Commonwealth film bodies to sustain a high volume ofprograms produced by Australia’s independent production sector. These partnerships generated 60.5 hours of first runAustralian programming in 2003-04, an increase of 16 hours over the previous year. New production arrangements wereentered into with the Australian Film, Television and Radio School in Sydney and the Australian Centre for the MovingImage in Melbourne. SBS also worked closely with Free TV Australia (formerly Commercial Television Australia) and othermedia industry organisations on a number of industry submissions.SBS has in place a highly effective ‘partnership’ relationship with Broadcast Australia, its principal transmission serviceprovider. During the year, this resulted in the streamlined rollout of new digital television services, improved networkavailability of analogue television and radio services, and helped to identify new technology opportunities.SBS Research and Development into datacasting continued in partnership with Sun Microsystems and Apple Computers.Consumer electronics manufacturers Sony, Panasonic, Phillips and Trio, participants in the Public Broadcasting andManufacturers partnership, worked with SBS to provide digital set-top box hardware consultancy and gave support to theestablishment of a digital television (DTV) Testing and Conformance Centre.A content development partnership between SBS Digital Media and the South Australian Film Corporation produced 33mini video documentaries and complementary online content from young practitioners for the ‘My Space is an AmazingPlace’ project. ‘World Tales’, an animation online and television project from 20 young animators was produced underthe SBS-Film Victoria New Media Project Accord. A similar accord is under development with the Tasmanian ElectronicCommerce Corporation. Online Music, the SBS Whatever project, showcased young musical talent.SBS Radio is a partner with Broadcast Australia and Commercial Radio Australia in their separate digital radiobroadcasting trials underway in Melbourne and Sydney. In 2003-04, it also had 40 sponsorship and partnershiparrangements with a variety of festivals, community groups, government agencies and statutory authorities throughoutAustralia. The Alchemy and radio youth programs promote youth development through partnerships with the Noise