56LegalSBS Legal provided training to staff across theorganisation on a variety of legal issues. These trainingsessions ranged from intensive two- or three-daysessions for senior television News and Current Affairsjournalists and executive producers, to short one-hourrefresher courses on particular topics.The major focus of training this year was on music andcopyright issues. Legal training also covered: defamation;contempt of court; new anti-terrorism legislation and itsimpact on journalists; source confidentiality; privacy;copyright; restrictions on the use of recording devices;freedom of information; the introduction of the SPAM Actand the intricacies of Fair Dealing and SBS’s coverage ofthe Olympics.Legal training reinforces the need to refer possiblecontentious issues to the Legal Department and,secondly, to empower program makers to deal withcertain matters themselves, thus increasing the efficiencyand productivity of the organisation.COMMUNITY RELATIONSCONSULTATIONSCommunity Advisory CommitteeDuring the year, members of the SBS Board andmanagement met four times with the Community AdvisoryCommittee (CAC) and discussed a range of issues. InApril 20<strong>04</strong>, the CAC also observed a community forumwith SBS stakeholders.Three new members joined the CAC, two in July <strong>2003</strong>and one in December <strong>2003</strong>. In October <strong>2003</strong>, the SBSBoard extended the terms of two members for a furthertwo years and the terms of another two members for oneyear (see Appendix 13 for CAC membership).The CAC provided advice to SBS on a range of issuesincluding the broadcast of the Thoi Su news programfrom Vietnam; SBS’s relationship with the Federationof Ethnic Communities’ Councils of Australia (FECCA);strategies for enhancing the profile of SBS Melbourne atits new premises at Federation Square; and strategies forpromoting a multicultural youth recording project.In contributing community perspectives to SBS’scorporate direction, the CAC provided opinions andsuggestions regarding SBS’s Corporate Plan, its reviewof complaints handling procedures, corporate researchprojects and SBS merchandising.The CAC previewed several examples of SBS programming,including a number of programs commissioned by SBSIndependent, previewed major website initiatives of theSBS Digital Media unit, and also provided feedback to SBSmanagers and programming staff.Ethnic CommunitiesIn April 20<strong>04</strong>, SBS hosted a community consultationforum which was attended by more than 20representatives from ethnic communities and religiousorganisations under the umbrella of the Federation ofEthnic Communities’ Councils of Australia (FECCA)and the Australian Partnership of Ethnic and ReligiousOrganisations (APERO). Representatives of the SBSCommunity Advisory Committee attended as observers.The forum was very successful, with SBS and FECCAreleasing a joint media statement noting their agreementto meet and consult more regularly and to “collaborateas partners (to) protect and expand SBS’s unique rolein Australia as a media organisation and a culturalinstitution”.During the year, SBS Radio managers attended 615community, public and industry functions. In addition,SBS Radio broadcasters attended hundreds ofcommunity events including a record 108 outsidebroadcasts in cities and towns throughout Australia (See‘Radio’) Community consultations were also conducted inPerth and Adelaide.Audience FeedbackSBS Public Relations received a total of 1,292 lettersin <strong>2003</strong>-<strong>04</strong>. Of these: 520 were requests for informationabout various SBS programs, including the availabilityof video or DVD copies; 28 requested the repeat of adocumentary, film or series; 165 were complimentary about
57SBS programming; 302 made broad comments aboutSBS programming or the Corporation in general; 231 werecomments critical of SBS programs or other aspects ofSBS; and another 22 were of a miscellaneous nature.In addition, a substantial number of emails, telephonecalls, and letters were received in response to thebroadcasting of the Vietnamese Thoi Su news service,with a great majority opposed.More than 900 ‘viewer enquiry forms’ – supplied by SBSand designed to streamline common viewer requests– were returned to SBS and answered by the PublicRelations Unit.The SBS switchboards remain a major source offeedback about programming, as well as a means ofproviding callers with information. Telephone commentsfrom members of the public about programming continueto be distributed to SBS staff and management via theovernight audience reaction report. Comments receivedvia the SBS website are similarly distributed throughoutthe organisation.SBS received feedback from religious and ethnicorganisations, government departments and statutorybodies, the Australian Broadcasting Authority andindividual members of the public. The Community AdvisoryCommittee also provided a set of recommendations. Aninternal working group considered the submissions, theoutcomes of internal consultations, an internal audit againstAustralian standards, and a comparative analysis of thecomplaints processes of 10 international broadcasters,and then drew up a series of recommendations to theBoard. These remain under consideration.Thoi SuIn late <strong>2003</strong>, SBS received a large number of complaintsfrom members of the Vietnamese-speaking community inrelation to the Vietnamese news service, Thoi Su, whichwas broadcast on the WorldWatch program. A specialmeeting of the Community Advisory Committee (CAC)was convened to consider these complaints and also theopinions of others who supported the broadcasts. TheCAC reported back to the Board which, in December<strong>2003</strong>, decided to suspend the broadcasts andrecommended changes to the SBS Codes of Practice.Comprehensive, independent surveys of specificlanguage communities are conducted each year by SBSRadio. Sixty surveys across 41 languages have beenundertaken since 1996 (see ‘Radio’). These ‘informationgathering’ surveys provide invaluable data on thelistening habits, preferences and wants of the targetedaudiences.Audience feedback is a ‘built-in’ feature of SBS Onlinewhere 80% of all websites have active and open opinionpages. In addition to collating design and contentsuggestions from its audience, SBS Online this yearpublished specific questionnaires on the four mostpopular and active websites (see ‘Online’).Complaints Handling ReviewSBS conducted a review of its internal complaints handlingprocedures. On-air announcements – broadcast on SBSTelevision and Radio and published on the SBS website– invited public comment on SBS’s complaints handlingprocedures. Newspaper advertisements also soughtcomment from industry and community organisations.Middle East <strong>Report</strong>ingIn <strong>2003</strong>, SBS received two lengthy complaints alleging‘unsatisfactory coverage’ of Middle East issues on SBSTelevision in 2002 and <strong>2003</strong>. Following consultations withthe complainants, SBS undertook to investigate certainitems that were the subject of the complaints. At the endof the reporting period, the response was being finalised.ABA INVESTIGATIONSIn <strong>2003</strong>-<strong>04</strong>, the Australian Broadcasting Authority (ABA)investigated five complaints against SBS for allegedbreaches of the SBS Codes of Practice. In four cases theABA found that there was no breach. At the end of thereporting period, ABA had not announced a decision onthe fifth complaint.
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2003 - 2004ANNUALREPORTcelebrating
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iCONTENTSOverview and Vision Statem
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iiiCHAIRMAN’S LETTER TO THE MINIS
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HARVIE KRUMPETvii
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1234 hours of Australian programs,
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3character changes with Pauly and B
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- Page 45 and 46: 35TELEVISION AND RADIOwww.sbs.com.a
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APPENDIX 2SBS Television Analogue S
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129DOCUMENTARY SERIESAustralia by N
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APPENDIX 13Community Advisory Commi
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139NATIONAL AND INTERNATIONAL AWARD
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141Mountain Film Telluride, USANort
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143IIF Awards 3If Only 3, 70Indigen