38OVERVIEWRevenue from television and radio advertising, programsales, merchandising and language services providedmajor additional funds to program making in <strong>2003</strong>-<strong>04</strong>.Television Airtime Sales recorded record high revenues;Merchandising expanded its retail distribution and logolicensing partnerships; Language Services recorded ajump in the number of customised jobs; Program Salesenjoyed an increase in revenue; and Radio Sales andMarketing maintained steady growth.TELEVISION AIRTIME SALESThroughout the year, the advertising industry was keptinformed about SBS Television programming throughregularly distributed brochures and flyers. Foremostamong these was the 24-page monthly magazine, What’sOn, which provides media buyers and selected clientswith a comprehensive guide to forthcoming programs.Improvements were also made to SBSin, thecorporation’s media trade website with specificinformation for advertising media buyers.For the fourth consecutive year, SBS sponsored acategory for the ‘Best Strategic Launch Campaign’ atthe Media Federation’s Awards. This event is attendedby senior advertising representatives who determine theallocation of advertising budgets.In <strong>2003</strong>-<strong>04</strong>, gross revenue from Television Airtime Saleswas $25.5 million, a 22.5% increase on the previous year,reflecting a resurgence in the national advertising marketcoupled with higher budget targets.The result was achieved through a two-part strategywhich focused on retaining key clients and activelypursuing major product categories and, at the sametime, building important new business relationships.Six of SBS’s top 10 clients were the same as last year:the Commonwealth Government, Coles Myer, Toyota,Vodafone and the New South Wales and VictorianGovernments.The top 10 clients represented 43% of total revenue, amoderate percentage increase from the previous year’s40%. The top 20 clients in <strong>2003</strong>-<strong>04</strong> accounted for 56% oftotal revenue, the same percentage as the previous year.Revenue came from more than 200 clients across abroad range of product categories. Seventy per centof revenue was drawn from government informationcampaigns, motor vehicle, financial services, major retailand telecommunications.SBS MERCHANDISERevenue from SBS Merchandise was $819,114, a 67%increase over the previous year.Since 2000, SBS Merchandising has developed arelationship with the Dymocks’ bookstore chain asSBS’s retail partner. In July <strong>2003</strong>, SBS entered into afurther three-year contract with Dymocks with the aim ofbuilding the SBS/Dymocks relationship into a strong andcompetitive specialist retail business.Branded the SBS Shop – a store-within-a-store concept– it is envisaged that it will become a visible and viableadd-on business for all 75 Dymocks stores across Australia.Besides Dymocks, SBS merchandise is also available atother book, video and CD stores across Australia.SBS Merchandising continued the expansion of itswholesale operations during the year with a strong offeringof SBS program-related and logo licensed books, CDsand VHS and DVD videos.
39The complete SBS merchandise catalogue can be foundat www.sbs.com.au/sbsshop. As at 30 June 20<strong>04</strong>, thecatalogue included 30 books, 92 CDs and 54 VHS andDVD videos. During the year, the following titles werepromoted by SBS Merchandising:Books1001 Movies You Must See Before You DieAussie, Aussie, Aussie – Oui, Oui, OuiCulture Smart: AustraliaCulture Smart: BritainCulture Smart: Netherlands, TheCulture Smart: RussiaCulture Smart: SpainCulture Smart: ThailandDeath Sentence: The Decay Of Public LanguageEvery Second CountsFirst World WarHow To Play Poker and WinIron ChefReggae: The Story of Jamaican MusicSBS World Guide, 11th EditionSBS World Diary 20<strong>04</strong>Simply MingThis is Sweden CallingVarekai: Cirque du SoleilWho Wrote The New Testament?CDsAround The World With Ivan RebroffAround The World With TriologyBest Of New Year’s ConcertsBy Request – Renee FlemingChristmas With Ivan RebroffDreamcatcher: The Best Of Secret GardenEncore – Sarah BrightmanEurovision Song Contest: Istanbul 20<strong>04</strong>Favourites – Bryn TerfelFor The Beauty Of The Earth – Cambridge SingersGirl In The Other Room, The – Diana KrallGold: Ella FitzgeraldGold: Nina SimoneGold: Vince JonesImogen Cooper and FriendsIndia: The Greatest Songs EverMusical Renegades – Australian Chamber OrchestraMy Heart – SisselNature Boy: The Standards Album: Aaron NevilleNew Year’s Concert 20<strong>04</strong>North – Elvis CostelloPhenomenal Martha Argerich, ThePortraits: Jean-Yves ThibaudetPsalms of David, The: Shepherd, Poet, Warrior, KingQueer As Folk: The Third SeasonRed, Gold and Green: 16 Reggae ClassicsSalieri Album, The – Cecilia BartoliSchubert: Song Cycles – Wolfgang HolzmairShapes – Dominic MillerSilent Woods: The Heart Of The Cello: Mischa MaiskyTango Album, TheTimeless: Late Night Classics and JazzYou Must Remember This: 101 Movie Themes and SongsVideos (VHS & DVD)Awful Truth, The (Series 1) (VHS & DVD)Awful Truth, The (Series 2) (VHS & DVD)Bowling For Columbine (VHS & DVD)Boys, The (DVD)Bryn Terfel Live In Concert (DVD)Dreamcatcher: A Night With Secret Garden (DVD)Empires: Egypt’s Golden Empire (DVD)Empires: Japan – Memoirs Of A Secret Empire (VHS & DVD)Empires: Japan – Memoirs Of A Secret Empire (VHS)Empires: Martin Luther (DVD)Empires: Napoleon (DVD)Empires: Peter and Paul And The Christian Revolution (DVD)Empires: Queen Victoria’s Empire (DVD)Empires: The Greeks – Crucible Of Civilisation (DVD)Empires: The Roman Empire In The First Century (DVD)Eurovision Song Contest: Istanbul 20<strong>04</strong> (DVD)Golden Age Of The Piano, The (DVD)Harvie Krumpet (VHS & DVD)Ivan Rebroff In Concert (VHS & DVD)Le Tour de France <strong>2003</strong>: The Highlights (VHS & DVD)Musical Renegades (DVD)New Year’s Concert 20<strong>04</strong> (DVD)Sissel In Concert: All Good Things (DVD)Stanley Kubrick Collection, The (DVD)Who Wrote The New Testament? (VHS)World War I In Colour (DVD)
- Page 1 and 2: 2003 - 2004ANNUALREPORTcelebrating
- Page 3 and 4: iCONTENTSOverview and Vision Statem
- Page 5: iiiCHAIRMAN’S LETTER TO THE MINIS
- Page 9 and 10: HARVIE KRUMPETvii
- Page 11 and 12: 1234 hours of Australian programs,
- Page 13 and 14: 3character changes with Pauly and B
- Page 15 and 16: 5Australian Programs Commissionedby
- Page 17 and 18: SOMERSAULT7
- Page 19 and 20: 9SBSi COMMISSIONED PROGRAMSSpecial
- Page 21 and 22: 11major breaking stories as soon as
- Page 23 and 24: 13INSIGHT FORUMS continued...Home f
- Page 25 and 26: TRAVELLING LIGHT15
- Page 27 and 28: 17SBS ATTENDANCE AT FILM FESTIVALS
- Page 29 and 30: 19Weekly Reach by Key DemographicsS
- Page 31 and 32: LA SPAGNOLA21
- Page 33 and 34: 23Four languages - Malay, Somali, A
- Page 35 and 36: 25News and World ViewEvery language
- Page 37 and 38: 27• The Mandarin language program
- Page 39 and 40: 29AUDIENCE RESEARCHAWARDSSBS Radio
- Page 41 and 42: BOOK OF BUTTERFLIES31
- Page 43 and 44: 33Traffic to the SBS website has in
- Page 45 and 46: 35TELEVISION AND RADIOwww.sbs.com.a
- Page 47: 37SBS Television advertising revenu
- Page 51 and 52: THE MARY G SHOW41
- Page 53 and 54: 43Home Video SalesSBS Program Sales
- Page 55 and 56: 4521 new analogue transmitters bega
- Page 57 and 58: 47The new partnership with Broadcas
- Page 59 and 60: FLOODHOUSE49
- Page 61 and 62: 51SBS ended the financial yearwith
- Page 63 and 64: 53Audit and Finance CommitteeThe SB
- Page 65 and 66: 55Program. All SBS employees are at
- Page 67 and 68: 57SBS programming; 302 made broad c
- Page 69 and 70: 59SBS Radio continued to produce an
- Page 71 and 72: 61documentaries and documentary ser
- Page 73 and 74: 63INTERNATIONAL PARTICIPATIONSBS ma
- Page 75 and 76: 65For the first time, two regular p
- Page 77 and 78: 67Despite increased competition fro
- Page 79 and 80: 69In 2003-04, bulletins were added
- Page 81 and 82: 71In 2003-04, the budget for Austra
- Page 83 and 84: THE TRACKER73
- Page 85 and 86: 75Following the landmark findings o
- Page 87 and 88: 77youth music festival, National Yo
- Page 89 and 90: 79GOAL 3TO INCREASE OUR CAPACITY TO
- Page 91 and 92: 81Revenue from independentsources o
- Page 93 and 94: 83IndependenceIn conducting the aud
- Page 95 and 96: STATEMENT OF FINANCIAL PERFORMANCEf
- Page 97 and 98: STATEMENT OF CASH FLOWSfor the year
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SCHEDULE OF CONTINGENCIESas at 30 J
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911. Summary of significant account
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93(k)Superannuation(i)Employees of
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95(s)Goods and Services TaxRevenues
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97Changes in accounting policy(a) P
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99Notes Consolidated Corporation200
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1016(c)Remuneration of directors an
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103Notes Consolidated Corporation8.
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1052004 2003$'000 $'000(xii) Invest
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1079(c)Intangibles (continued)Recon
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1099(f)Assets held under finance le
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111Notes Consolidated Corporation11
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11314. Analysis of Equity(Consolida
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11515(b) Interest rate riskThe econ
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117ConsolidatedCorporation16. Conti
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119SBS Television broadcast 6,965 h
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APPENDIX 2SBS Television Analogue S
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123Area ServedChannelArea ServedCha
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APPENDIX 2SBS Television Digital Se
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APPENDIX 4SBS Television Programs o
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129DOCUMENTARY SERIESAustralia by N
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131SBS Radio Sydney FM (99.7)TIME M
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APPENDIX 9SBS Radio - Languages Bro
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APPENDIX 11SBS Television Advertise
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APPENDIX 13Community Advisory Commi
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139NATIONAL AND INTERNATIONAL AWARD
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141Mountain Film Telluride, USANort
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143IIF Awards 3If Only 3, 70Indigen
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