2003 - 04 Annual Report - Sbs

44Video Re-Versioning• from English into Dari for an overseas governmentdepartmentSubtitling• programs for an Australian pay television channelRADIO SALES AND MARKETINGIn a competitive environment, SBS Radio Sales andMarketing delivered gross revenue of over $1.6 million,a 10% increase. The revenue growth, in government andcorporate sectors, was reflected in both Sydney andMelbourne offices of SBS Radio Sales and Marketing.The Melbourne office continued to build on its closerelationship with a number of state government agenciesand won accounts including the Problem Gamblingcommunications strategy and the VicRoads ChildRestraints campaign targeting 11 key communities.SBS AND PAY TELEVISIONMultilingual Subscriber Television Limited (MSTL), awholly-owned subsidiary company of SBS, maintained its40% shareholding in PAN TV Ltd. The other shareholdersare Australian Capital Equity and Australian ProvincialNewspapers.PAN TV produces a multilingual movie channel (theWorld Movies Channel) which is sold to Australian pay TVoperators Foxtel, Austar and Optus Vision.MSTL’s current corporate plan identifies three keyobjectives. These relate to meeting the changing needsof Australian audiences, good resource management,and the need to continue to explore business activitiesrelevant to the MSTL Charter. MSTL continues to performaccording to its objectives.Utilising SBS Radio’s extensive resources, an ongoingcommercial arrangement was secured to compile, hostand record nine channels of inflight audio entertainment forGulf Air. SBS Radio Melbourne also maintained its exclusivemulticultural radio sponsorship of the Australian ChildhoodFoundation (formerly Australians Against Child Abuse).A community health campaign, The Health and Wellbeingof Children, produced by the Sydney office ofSBS Radio Sales and Marketing, was awarded the 2003National Public Health Association Media (Radio) Award.Commissioned by the Transcultural Mental Health Centre,the campaign was produced and broadcast on SBSRadio in nine languages.The Sydney office also secured a major sponsor forSBS Radio’s 2004 Sydney Outside Broadcast programand re-negotiated a contract with the NSW Departmentof Ageing, Disability and Home Care to produce theHomeReach radio series in six languages.Key sponsorships included: National Youth Week;Australian of the Year Awards; and Carnivale.