Deliverable D 1.3 RESULTS OF META-ANALYSIS ... - cast-eu.org

Campaigns and awareness raising strategies in traffic safety — Deliverable D-1.1Table D.4. Results from linear, multivariate regression (meta-regression) – FULL model.Predictors, coefficients, t-values, p-values.Predictors Coefficients t-value p-valueConstant - 0,509 - 0,401 0.3584Country: (Reference: Other countries (UK,D,JPN,NZ,S,DK,N )USA - 0,411 - 0.206 0.4530Australia - 0,271 - 2,356 0.0227 *The Netherlands - 0,485 - 2,602 0.0123 *Theme of campaigns (Reference: Speed campaigns)Alcohol - 0,047 - 0,289 0.7770Other single-theme campaigns 0,168 0,668 0.5075Multi-theme campaigns 0,058 0,224 0.8241Decade (Reference: 1980-1989) - 0,874 - 0,689 0.3863Type of campaign (Reference: Campaign + politceenforcement- ”Publicized enforcement”)Campaign alone - 0,132 0,814 0.4198Campaign + police enforcement + education - 0,240 - 1,426 0.1606Local, individually directed campaign 0,291 0,580 0.5648Size of target group (Reference: N < 35.000)2) 35.000 < N < 1.080.000 0,017 0,071 0.94413) N > 1.080.000 - 0,201 1.087 0.2827Length of campaign (Reference: 30-100 days)2) 101 – 200 days - 0,495 - 0,130 0.19833) 201 – 540 days 0,214 0,200 0.51714) > 540 days 0,285 0,172 0.9202”Two-step” 0,530 1,871 0.0675“Feedback on the rad” 0,094 0,416 0.6792Television? 0.063 0,508 0.6139Radio ? - 0,016 - 0,050 0.9600Newspaper ? 0,000 - 0,000 0.9998Posters ? 0.298 2,626 0.0116 *Leaflets ? - 0,010 - 0,068 0.9464Personal influence? - 0,477 - 3,220 0.0023 *Other communication channels ? 0,016 0,061 0.9513Number of observations: 72 Number of parameters: 25 Degrees of freedom: 47 R 2 = 0.512Modell-test: F[24;47] = 2,06 p = 0.0172. *) Statistical significance p < 0.05Source: TØI report 727/2004150