Deliverable D 1.3 RESULTS OF META-ANALYSIS ... - cast-eu.org

Campaigns and awareness raising strategies in traffic safety — Deliverable D-1.1Table 7.12. Number of campaign effects according to method of leaflet distributionleaflet distribution…effectsat school 22through post 19by hand to assembled target group 18through car window 17in a public place 11at work 8at police checkpoints 4at exhibition or event 17.2.5 CONTENTOnly 60 of the 433 effects in the sample came from campaigns basing theircontent on prior consultation with the target group, and only 81 from thosebasing content on an explicitly stated psycho-social theory or model. Abreakdown of the different models used by these campaigns is given in Table7.13. 200 of the effects were of campaigns that built on previous campaigns.133 effects were of campaigns whose content had no explicit basis.The campaign associated with each effect was also characterised in the way itaddressed risk. In the case of 222 campaign effects, risk was specificallyaddressed. Table 7.14 shows the different types of risk addressed bycampaigns in the sample.Table 7.13. Campaign effects according to basis in model or theorytheory / modeleffectspublic information and education model 26public information and education model +selective traffic enforcement program 21behavioural theory 15social learning theory 5peer-education method 3theory of reasoned action 2risk salience 2theory of planned behaviour 1self-responsibility 1Table 7.14. Number of effects according to different types of risk addressed by campaign (asingle campaign can address more than one type of risk)type of risk addressed effectsrisk of detection 161risk of harm to self 67risk of harm to others 58We also coded whether the associated campaigns showed the consequencesof unsafe behaviour on the road. Of the 433 effects, 216 were associated withcampaigns that dealt with consequences. Only 22 effects were associated63