Deliverable D 1.3 RESULTS OF META-ANALYSIS ... - cast-eu.org

Campaigns and awareness raising strategies in traffic safety — Deliverable D-1.1• Visibility• Keep Safe Distance• Incaution Kills• The New Rules – I Better Control Myself• The Christmas Campaign• Incaution Kills• Close To – Risk Prevention for Beginning Drivers• The Action• Packages for the first class pupils• Bike Only With a Helmet• Hold Your Steering Wheel Not The HandyEvaluation characteristicsEvaluation of campaigns and road safety projects in the Czech Republic doesnot have any long history and tradition.We have a few evaluatedcampaigns/projects (Will you buckle me up? – EUCHIRES 2005 and 2006,Close To, The Action, Bike Only With a Helmet) and only two are evaluated bybefore- and after-measurements. Questionnaires and/or field observations areused as evaluation tools.4.4 DENMARK 4Historic backgroundDenmark started Road Safety Campaign activity already in 1936. However, itwas not until the 1950’s that it really took off. The 1950’s and 60’s were thegolden years for the campaigns but it was recognised that it was tooexpensive to sustain that level of activity so the activity level was reduced. Inthe 1990’s campaigns at the local level were introduced which resulted in anincrease in campaign activity yet again.On a yearly basis approximately 4 national campaigns and 5 – 10 localcampaigns are carried out. Many of the national campaigns are run incooperation with the local counties and municipalities.Types of campaignsThe national campaigns are commonly mediated through roadside postersand television spots. Sometimes leaflets are sent out to the households. Thelocal campaigns commonly use roadside posters, radio spots and direct mail.In addition, adverts in newspapers, cinema, SMS, postcards, stickers, folders,and note pads are used - primarily locally though. In recent years the internethas increasingly been used to mediate campaigns both nationally and locally.Themes of campaignsIt is mainly three areas of traffic behaviours that are addressed in thecampaigns in Denmark: Speeding, drink driving and restraint use. Somecampaigns aimed at cyclists have also been launched for example to increase4 Text provided by Annette Meng, DTF25