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Deliverable D 1.3 RESULTS OF META-ANALYSIS ... - cast-eu.org

Deliverable D 1.3 RESULTS OF META-ANALYSIS ... - cast-eu.org

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Campaigns and awareness raising strategies in traffic safety — <strong>Deliverable</strong> D <strong>1.3</strong>TABLE <strong>OF</strong> CONTENTSEXECUTIVE SUMMARY ........................................................................................................ 51. INTRODUCTION .............................................................................................................. 132. CAST PROJECT WORK PACKAGE 1: ROAD USER MODEL ...................................... 142.1 DESCRIPTION <strong>OF</strong> WORK PACKAGE 1 .............................................................................. 142.2 THE TASKS <strong>OF</strong> WP1 ....................................................................................................... 152.3 THE OBJECTIVES <strong>OF</strong> WP1 .............................................................................................. 173. DEFINING CAMPAIGNS.................................................................................................. 184. NATIONAL CAMPAIGN EXPERIENCES ........................................................................ 214.1 AUSTRIA....................................................................................................................... 214.2 BELGIUM ..................................................................................................................... 224.3 CZECH REPUBLIC ......................................................................................................... 234.4 DENMARK .................................................................................................................... 254.5 FRANCE ....................................................................................................................... 274.6 GERMANY .................................................................................................................... 274.7 GREECE ....................................................................................................................... 294.8 ITALY ........................................................................................................................... 304.9 THE NETHERLANDS ...................................................................................................... 314.10 NORWAY .................................................................................................................... 324.11 POLAND ..................................................................................................................... 334.12 PORTUGAL ................................................................................................................. 344.13 SLOVENIA .................................................................................................................. 354.14 SWEDEN .................................................................................................................... 374.15 SWITZERLAND ............................................................................................................ 385. EFFECTS <strong>OF</strong> CAMPAIGNS: “STATE-<strong>OF</strong>-THE-ART” PER 2006................................... 405.1 INFOEFFEKT 2004: <strong>RESULTS</strong> FROM <strong>META</strong>-<strong>ANALYSIS</strong> ..................................................... 406. CAST STRATEGY FOR ASSESSING CAMPAIGN EFFECTS ................................... 486.1 <strong>META</strong>-<strong>ANALYSIS</strong>................................................................................................. 496.2 GROUPING <strong>OF</strong> EFFECTS ........................................................................................... 536.3 SUMMARY............................................................................................................... 537. EFFECTS <strong>OF</strong> CAMPAIGNS FROM <strong>ANALYSIS</strong> <strong>OF</strong> CAST DATABASE .................... 547.1 STUDY RETRIEVAL AND PROCESSING............................................................ 547.2 SAMPLE DESCRIPTION...................................................................................... 577.3 <strong>META</strong>-<strong>ANALYSIS</strong> EXAMPLE............................................................................... 657.4 OVERALL EFFECT <strong>OF</strong> CAMPAIGNS.................................................................. 717.5 FACTORS ASSOCIATED WITH VARIATION IN CAMPAIGN EFFECT .............. 727.6 ROAD SAFETY CAMPAIGNS USING MASS MEDIA: OVERALL EFFECTS ANDASSOCIATED FACTORS................................................................................... 893

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