Susta<strong>in</strong>abilityProduct responsibility does not end forŠKODA with the sale of its cars, but extendsthrough the end of the vehicle lifecycle andbeyond: All current new vehicles are at least85% recyclable and 95% recoverable. ŠKODAAUTO attaches particular importance to theuse of recycled, i.e. recovered materials, toreplace <strong>in</strong>creas<strong>in</strong>gly scarce and expensiveprimary raw materials.‘Employer of the Decade’In an <strong>in</strong>ternational company like ŠKODAAUTO, what applies to production and productsis also relevant <strong>in</strong> the social field. Asone of the lead<strong>in</strong>g companies <strong>in</strong> the CzechRepublic, ŠKODA AUTO has a special responsibilitytowards its employees, their familiesand people liv<strong>in</strong>g <strong>in</strong> the communities whereits plants are located. Issues like vocationaland professional tra<strong>in</strong><strong>in</strong>g, <strong>in</strong>dustrial safetyand health protection, work-life balance andequal opportunities are the cornerstonesof its responsibility towards employees.Low attrition rates and an above-averagelength of service of 12.5 <strong>year</strong>s are proof ofits success and confirm the attractiveness ofŠKODA AUTO as an employer.Resource-Sav<strong>in</strong>gIn 2012, as <strong>in</strong> previous <strong>year</strong>s, ŠKODA AUTOwas aga<strong>in</strong> honoured as one of the mostattractive employers <strong>in</strong> the Czech Republic.The ‘Employer of the Decade’ award presentedby the Czech Employers’ Associationnot only recognised the Company’s qualitiesand attractiveness as an employer, but alsothe long-term stability of its human resourcespolicy.ŠKODA AUTO as a ‘goodneighbour’ŠKODA AUTO has traditionally focused itssocial responsibility on areas where theCompany has operations. Its social and humanitarianprojects are often collaborationswith renowned foundations and charitableorganisations. For example, ŠKODA AUTO haspartnered for many <strong>year</strong>s with the ‘HealthyClowns’ project, which arranges for clownsto visit and enterta<strong>in</strong> seriously-ill childrenthroughout the Czech Republic <strong>in</strong> hospitalsand at home.Recycl<strong>in</strong>gHowever, the Company is not just active<strong>in</strong> the social field <strong>in</strong> the Czech Republic.Through its subsidiaries, ŠKODA AUTO is also<strong>in</strong>volved <strong>in</strong> a large number of projects focusedprimarily on children’s health and education,for example, <strong>in</strong> Germany and India.ŠKODA AUTO has been committed to roadsafety and ensur<strong>in</strong>g safe school routes, <strong>in</strong>particular, for many <strong>year</strong>s and works with anumber of Czech municipalities <strong>in</strong> this field.The Company also extends this commitmentbeyond the borders of the Czech Republicthrough its ‘Playful ŠKODA’ website, wherechildren can learn everyth<strong>in</strong>g they needto know about road safety <strong>in</strong> a fun way <strong>in</strong>Czech, Slovakian, English or Russian.Promot<strong>in</strong>g culture at CompanylocationsAt ŠKODA AUTO, responsibility towards thecommunity also <strong>in</strong>cludes contribut<strong>in</strong>g tocultural life <strong>in</strong> the areas where it is based.ŠKODA AUTO has a long tradition of culturalcommitment <strong>in</strong> the Czech Republic, wherethe Company supports lead<strong>in</strong>g cultural <strong>in</strong>stitutions,such as the Czech Philharmonic andthe National Theatre <strong>in</strong> Prague, the NationalMuseum and the National Technical Museum.ŠKODA AUTO also sponsors a variety of acclaimed<strong>in</strong>ternational events, such as jazzconcerts <strong>in</strong> Germany, for <strong>in</strong>stance. The Company’s<strong>in</strong>creas<strong>in</strong>g <strong>in</strong>ternationalisation is alsoreflected <strong>in</strong> its grow<strong>in</strong>g cultural commitment<strong>in</strong> India, for example, where ŠKODA vehiclesare produced at plants <strong>in</strong> Aurangabad andPune. In addition to its active support for localschool projects, ŠKODA AUTO establishedGreenFutureEmission-ReductionsEnvironmental Protection24 2012 – A Škoda <strong>year</strong> <strong>in</strong> <strong>review</strong>
The ŠKODA 120-gram fleet:More than 50 models currently boast CO 2emissions of less than 120g/km.the annual ‘ŠKODA Prize for Indian ContemporaryArt’ <strong>in</strong> 2010, with an endowment ofone million rupees, to promote promis<strong>in</strong>gyoung local artists. Each <strong>year</strong>, thousands ofvisitors attend the exhibition showcas<strong>in</strong>gthe work of these young artists, for whomit is often their first opportunity for exposureand recognition.Citigo 1.0 l – 50 kWMPI CNG‘One car – one tree’ŠKODA AUTO launched another, slightlymore unusual <strong>in</strong>itiative back <strong>in</strong> 2007: S<strong>in</strong>cethen, the Company has planted a tree forevery ŠKODA vehicle sold <strong>in</strong> the Czech Republic,under the motto ‘One car – one tree’.This means that more than 363,000 newtrees have so far been planted – <strong>in</strong>clud<strong>in</strong>gmore than 58,000 <strong>in</strong> 2012 alone. This has apositive impact not only on the landscape,but also on the local microclimate and birdand game populations throughout theCzech Republic.79 g CO 2/km4.4 m 3 natural gas / 100 kmOctavia 1.6 l – 81 kWTDI GreenL<strong>in</strong>eResponsibility as a success factorAt all levels, responsibility at ŠKODA AUTO isnot conf<strong>in</strong>ed to pronouncements, but focuseson putt<strong>in</strong>g it <strong>in</strong>to practice. Susta<strong>in</strong>abledevelopment goes hand <strong>in</strong> hand with environmentalresponsibility. That is why, forChairman of the Board of Management Prof.Dr. h.c. Vahland, there can be no alternativeto susta<strong>in</strong>able development for ŠKODAAUTO, particularly <strong>in</strong> times of economicgrowth: “The more successful we become,the greater our responsibility.”87 g CO 2/km3.3 l Diesel / 100 km *Superb 1.6 l – 77 kWTDI GreenL<strong>in</strong>e* This applies for the GreenL<strong>in</strong>eversion, which will be <strong>in</strong>troducedonto the market <strong>in</strong> the courseof the <strong>year</strong> 2013.114 g CO 2/km4.4 l Diesel / 100 km2012 – A Škoda <strong>year</strong> <strong>in</strong> <strong>review</strong> 25