A ?kodA year in review - Skoda Auto

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ŠKODA model seriesProduct portfolioŠKODA SuperbŠKODA Superb CombiŠKODA RapidŠKODA FabiaŠKODA Fabia CombiExceptional quality at anunbeatable price in the uppermid-size class – that is what theŠKODA Superb is all about.Renowned for its spaciousinterior, value for money andeconomy, the contours of theŠKODA Superb are elegant, butsporty. Common sense andpassion are rarely found in suchperfect harmony in a car.The ŠKODA Rapid compact familysedan launched in Europe inautumn of 2012 is the first ŠKODAvehicle to fully implement the newbrand design language: clear,precise and timelessly elegant.The interior is extremely spacious,with lots of clever details. TheŠKODA Rapid, the youngest modelseries of ŠKODA, sets thestandard in a new class for thebrand, the compact sedansegment. With country-specificversions for India and, in thefuture, China and Russia, theŠKODA Rapid is also one of thecentral pillars of the ŠKODAgrowth strategy.With their impressive fueleconomy and efficient use ofspace, the ŠKODA Fabia andŠKODA Fabia Combi have beenamong the best-selling ŠKODAmodels for years. Reliability,highly-efficient engines and anattractive price/performance ratiomake the ŠKODA Fabia the idealchoice for those who particularlyappreciate everyday driveabilityand value for money in a car.54 2012 – A Škoda year in review
With seven model series, ŠKODA AUTO has the right carfor different personal transport needs. All models share the samesignature ŠKODA features of generous space, outstandingeveryday drivability, top quality and impressive value for money.ŠKODA OctaviaŠKODA Octavia CombiŠKODA Citigo ŠKODA Roomster ŠKODA YetiThe ŠKODA Octavia sedan andA small car with a big future: In bigThe ŠKODA Roomster is the mostWith the launch of the ŠKODA YetiCombi estate car are the ‘heart ofcities in particular, the smallestsurprisingly spacious of the ŠKODAin 2009, ŠKODA immediatelythe ŠKODA brand’: No model in theŠKODA – the modern-lookingmodels. As the name suggests,captured a new market segment.ŠKODA brand’s long history hasCitigo launched in 2012 – immedi-the ŠKODA Roomster wasAs one of the very first compactbeen more successful. The ŠKODAately captured the hearts of thosedesigned for roominess – andSUVs on the market, the ŠKODAOctavia has impressed with itswho value agility, economy andspace is the key to its hugeYeti not only caused a sensationtop-quality workmanship, timelesssafety in a car. With its manysuccess. Characterised by clearacross Europe, but was also adesign, ample space and highsurprising little details, the ŠKODAdesign and exceptional interiorsuccess in growth markets suchdegree of functionality since 1996.Citigo epitomises the modernversatility, the ŠKODA Roomsteras Russia, India and – in the futureŠKODA is continuing this traditionconcept of a clever city car that ishas been highly successful in the– China. With optional four-wheelwith the new model presented inalso fun to drive.compact minivan segment sincedrive, the ŠKODA Yeti is also anDecember 2012. The latest ŠKODAits debut in 2006.attractive choice for off-roadOctavia is the best so far. As a cardriving.that offers the qualities of amid-range vehicle for the price of acompact car, the ŠKODA Octavia isa class of its own.2012 – A Škoda year in review55
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2012A škoda year in review
Page 3 and 4: Contents2012 - A Škoda year in rev
Page 5 and 6: ‘Simply Clever’ also applies to
Page 7 and 8: We continue to invest in new produc
Page 9 and 10: For ŠKODA, the third generation of
Page 11 and 12: Reinterpretation of a modern classi
Page 14 and 15: 14 2012 - A Škoda year in review
Page 16 and 17: Expansion of production capacity at
Page 18 and 19: Opening of new ‘Lean Centre’ in
Page 20 and 21: Expansion and modernisation of part
Page 22 and 23: SustainabilityFor a greener futureS
Page 24 and 25: SustainabilityProduct responsibilit
Page 26 and 27: 26 2012 - A Škoda year in review
Page 28 and 29: Modern, minimalist design with lots
Page 30 and 31: InternationalisationBreaking downbo
Page 32 and 33: Internationalisation2011 - 2012+ 14
Page 34 and 35: InterviewŠKODA Board of Management
Page 36 and 37: Highlights 20120102 03March 2 More
Page 38 and 39: Highlights 20120708 09July 5 A succ
Page 40 and 41: InterviewŠKODA Board of Management
Page 42 and 43: History of ŠKODA AUTORestoring for
Page 44 and 45: History of ŠKODA AUTOThe fascinati
Page 46 and 47: History of ŠKODA AUTOThe fascinati
Page 48 and 49: The fascinationof traditionŠKODA a
Page 50 and 51: At home on rallycourses around thew
Page 52 and 53: MotorsportsNight shift: Duringnight
Page 56: ŠKODA Media Services- the app fori
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A ?kodA year in review - Skoda Auto

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