A ?kodA year in review - Skoda Auto

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Highlights 20120708 09July 5 A successful five years in China —ŠKODA celebrates five years of successfulautomobile production in China. 60 monthsafter the start of production of the ŠKODAOctavia at Shanghai Volkswagen (SVW),the Czech manufacturer can be proud of itsimpressive performance in China, with thedelivery of around 750,000 vehicles acrossthe country. China is the largest singlemarket of ŠKODA AUTO and accounts foraround 25 per cent of global ŠKODA sales.The current number of roughly 400 localŠKODA dealerships is set to increase tomore than 600 over the medium term.August 23 Start of series production forŠKODA Rapid — ŠKODA launches productionof the new ŠKODA Rapid compactsedan at its main plant in Mladá Boleslav.Its youngest model series will be introducedonto the European markets from October.September 24 ŠKODA Rapid premieresat Paris Motor Show — The ŠKODA Rapidmakes its world debut at the Paris MotorShow. This is the first time a ŠKODA thatfully reflects the brand’s new design languagevehicle is presented to the generalpublic. The ŠKODA Rapid will play an importantrole in the ŠKODA growth strategy:Country-specific versions make it a particularlyattractive prospect for Europe and thegrowth markets of India, China and Russia.July 9 Presentation of ŠKODA Rapid inBratislava — ŠKODA presents its new modelline, the ŠKODA Rapid compact sedan, forthe first time in Vienna and Bratislava. Thenew member of the ŠKODA model family ispositioned between the ŠKODA Fabia andthe new ŠKODA Octavia. An attractive car forthe whole family, the ŠKODA Rapid will representthe ŠKODA brand in the fast-growingcompact segment.July 12 Record deliveries in first half of2012 — ŠKODA sets a new record in the firsthalf of 2012: Worldwide customer deliveriesrose 8.4 per cent between January andJune 2012 to just over 493,000 units (from454,700 units in the first half of 2011).July 27 Intensive construction duringworks holidays — As part of its growthstrategy, ŠKODA AUTO is expanding andmodernising its three Czech plants duringworks holidays. The main plant in MladáBoleslav is busy preparing the ramp-up ofnew ŠKODA models, while the Vrchlabí plantin Northern Bohemian is gearing up for productionof the DQ200 dual clutch transmission.The Kvasiny factory is also undergoingmodifications to its body shop, paint shop,assembly and other areas.August 24 Special ŠKODA Yeti modelpresented in Moscow — The specialedition ŠKODA Yeti Sochi debuts at theMoscow International Motor Show. Withall-wheel drive, a high-performance engineand seven-speed dual clutch automatictransmission, this version was speciallydeveloped to cope with the often extremeroad conditions and terrain in the Russianmarket. The special model was named afterthe city of Sochi on the Black Sea, which willhost the 2014 Winter Olympic Games.September 25 ŠKODA builds new enginetesting centre — An important milestone inengine development at ŠKODA: The foundationstone is laid for a new engine testingcentre with 21 new engine and componenttesting bays. As part of its growth strategy,ŠKODA is investing more than EUR 34million in the expansion of its existing Technologyand Development Centre in Česana,close to corporate headquarters in MladáBoleslav. This is one of the largest developmentinvestments in the Czech Republiccurrently. The first phase of constructionwill be completed in late 2013.38 2012 – A Škoda year in review
10 11 12November 4 IRC hat-trick — In a repeat ofthe two previous years, ŠKODA brings homeboth the IRC driver’s and manufacturer’stitles in 2012. As in 2011, Andreas Mikkelsenand teammate Ola Fløene are once againthe fastest team in the competition, withŠKODA also taking second and third place.In the manufacturer’s championship, ŠKODAsecures the title three weeks before theseason officially ends.October 6 24,500 visitors to ŠKODA plantKvasiny — Successful open house at theŠKODA plant in Kvasiny: Around 24,500 visitors– ŠKODA employees and their families andfriends, interested residents and fans of thebrand – enjoy a glimpse behind the scenesof ŠKODA production in Eastern Bohemia.ŠKODA Superb and ŠKODA Yeti models arebuilt in Kvasiny, and will be re-joined in early2013 by the ŠKODA Roomster.October 15 ŠKODA plant Vrchlabí beginsDQ200 production — ŠKODA starts productionof the DQ200 dual clutch transmissionfor the Volkswagen Group at its Vrchlabíplant. The state-of-the-art direct shiftgearbox, also known as a DSG, is built intoVolkswagen, Seat and Audi models as wellas ŠKODA brand vehicles. Vrchlabí’s initialcapacity of 1,000 transmissions per day willincrease to up to 1,500 per day by mid-2013.Together with the Volkswagen Group, theCzech manufacturer will invest around EUR170 million to prepare the plant, which willconcentrate on component manufactureonly from the beginning of 2013, for highly-complexDSG-production.November 26 ŠKODA Muzeum reopens asmultimedia brand experience — Openingday for the new ŠKODA Muzeum in MladáBoleslav after roughly nine months of remodelling:The completely redesigned brandshowcase takes visitors on an interactive,multimedia journey through the Company’shistory. The varied and fascinating tour explores117 years of ŠKODA AUTO – as told by46 vehicles, hundreds of exhibits, films, witnessaccounts and documents, presentedin a modern way over 1,800 m 2 of exhibitionspace in historic ŠKODA production halls.This very special museum also includesthe new multifunctional ‘Laurin & KlementForum’ and the trendy café ‘VÁCLAV’.November 28 Top five-star safety ratingfor ŠKODA Rapid — The new ŠKODAcompact sedan earns the top rating in theEuro NCAP crash test for its high level ofsafety. The rating acknowledges the ŠKODARapid’s outstanding performance in theareas of occupant protection for adults andchildren, pedestrian protection and safetysupport systems.December 3 ŠKODA builds new, moreefficient petrol engines — ŠKODA launchesproduction of new petrol engines at itsmain plant in Mladá Boleslav. Maximumproduction capacity for the 1.2 and 1.4 TSIvariants of the EA211 series will reach 2,200units per day. The direct injection engineswill be built into ŠKODA, Audi, Seat andVolkswagen models. The advantages of thenew engines include lighter weight, betterfuel economy and lower emissions.December 6 ŠKODA Yeti productionunderway in Nizhny Novgorod — ŠKODAbegins production of the ŠKODA Yeti atthe GAZ plant in Nizhny Novgorod – whichbecomes the second location in Russia tobuild ŠKODA vehicles.December 11 Introducing the new ŠKODAOctavia — One of the most important datesof the year: ŠKODA presents the new Octaviato the global press in Mladá Boleslav.The ŠKODA Octavia is the ‘heart of theŠKODA brand’ – in fact, the Company’s riseover the past two decades is closely linkedto the success of this model. The thirdgeneration of the ŠKODA bestseller willset new standards for spaciousness,function ality, safety and comfort-enhancingtech nology, as well as design and value formoney in its segment.2012 – A Škoda year in review39
Page 1 and 2: 2012A škoda year in review
Page 3 and 4: Contents2012 - A Škoda year in rev
Page 5 and 6: ‘Simply Clever’ also applies to
Page 7 and 8: We continue to invest in new produc
Page 9 and 10: For ŠKODA, the third generation of
Page 11 and 12: Reinterpretation of a modern classi
Page 14 and 15: 14 2012 - A Škoda year in review
Page 16 and 17: Expansion of production capacity at
Page 18 and 19: Opening of new ‘Lean Centre’ in
Page 20 and 21: Expansion and modernisation of part
Page 22 and 23: SustainabilityFor a greener futureS
Page 24 and 25: SustainabilityProduct responsibilit
Page 26 and 27: 26 2012 - A Škoda year in review
Page 28 and 29: Modern, minimalist design with lots
Page 30 and 31: InternationalisationBreaking downbo
Page 32 and 33: Internationalisation2011 - 2012+ 14
Page 34 and 35: InterviewŠKODA Board of Management
Page 36 and 37: Highlights 20120102 03March 2 More
Page 40 and 41: InterviewŠKODA Board of Management
Page 42 and 43: History of ŠKODA AUTORestoring for
Page 44 and 45: History of ŠKODA AUTOThe fascinati
Page 46 and 47: History of ŠKODA AUTOThe fascinati
Page 48 and 49: The fascinationof traditionŠKODA a
Page 50 and 51: At home on rallycourses around thew
Page 52 and 53: MotorsportsNight shift: Duringnight
Page 54 and 55: ŠKODA model seriesProduct portfoli
Page 56: ŠKODA Media Services- the app fori

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