A ?kodA year in review - Skoda Auto

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The fascinationof traditionŠKODA and racing havealways belonged together.Nowadays, ŠKODA likes toshow off its past treasuresat vintage-car meets andinternational rally events forhistoric cars, including anabsolute rarity: one of onlytwo remaining ŠKODA 1100OHC cars at the SilvrettaClassic (top image).Also pictured: the ŠKODAPopular Monte Carlo (topright) and a ŠKODA 130 inMoscow’s Red Square.51–year-old ŠKODA Felicia Convertible. Mostrecently, ŠKODA entered four of its rarestclassic cars in the ‘Classic Days’ in Magny-Cours,France: one of only three ŠKODARS 200 built in 1974; a ŠKODA 1000 MB from1964; a ŠKODA 1000 MB from 1968; and oneof only two remaining ŠKODA 1100 OHC carsfrom 1957. One of these incredibly elegantcars – which could easily be ascribed to aracing car manufacturer from Italy – alsotook part in the Silvretta Classic, where itwas a hit, as always, with motorsports fans.A museum for the whole familyThis motorsports tradition is also very muchin evidence – both optically and acoustically– at the new ŠKODA Muzeum, wherevideos are used to simulate a racing ambience.Two of the most successful rally carsin ŠKODA history, a modern-day ŠKODA FabiaSuper 2000 and a ŠKODA 130 RS from1977, are on display. The new-look ŠKODAMuzeum offers something for everybody –for car enthusiasts, families and customerscollecting their new ŠKODA fresh off theassembly line in the customer centre nextdoor, as well as tourists. There is plenty tocapture the imagination of younger visitors,too, who may only recently have discoveredthe ŠKODA brand, and many surprisesin store for older guests, who rememberŠKODA from the time before it became partof the Volkswagen Group.With its new museum, ŠKODA AUTO is notonly showcasing the attractiveness of itsown brand. It is also putting Mladá Boleslav,for the past 117 years the town at the heartof the Czech manufacturer, which now doesbusiness in more than 100 countries worldwide,firmly on the map as a major Europeanautomobile manufacturing centre.48 2012 – A Škoda year in review
MotorsportsA truly historicperformanceAfter two successful years in 2010 and 2011, ŠKODA goes on to win a record-breakingthree major international competitions in 2012 – with victories in the Intercontinental Rally Challenge (IRC),the European Rally Championship (ERC) and the Asia-Pacific Rally Championship (APRC). ŠKODAalso notches up a hat-trick in the IRC with its third straight win since 2010 in both drivers’ and manufacturers’championships – in addition to six national rally championships over the course of 2012. The teamis supremely confident: After all, it has the strength of more than 111 years of motorsports history behind it.2012 – A Škoda year in review49
Page 1 and 2: 2012A škoda year in review
Page 3 and 4: Contents2012 - A Škoda year in rev
Page 5 and 6: ‘Simply Clever’ also applies to
Page 7 and 8: We continue to invest in new produc
Page 9 and 10: For ŠKODA, the third generation of
Page 11 and 12: Reinterpretation of a modern classi
Page 14 and 15: 14 2012 - A Škoda year in review
Page 16 and 17: Expansion of production capacity at
Page 18 and 19: Opening of new ‘Lean Centre’ in
Page 20 and 21: Expansion and modernisation of part
Page 22 and 23: SustainabilityFor a greener futureS
Page 24 and 25: SustainabilityProduct responsibilit
Page 26 and 27: 26 2012 - A Škoda year in review
Page 28 and 29: Modern, minimalist design with lots
Page 30 and 31: InternationalisationBreaking downbo
Page 32 and 33: Internationalisation2011 - 2012+ 14
Page 34 and 35: InterviewŠKODA Board of Management
Page 36 and 37: Highlights 20120102 03March 2 More
Page 38 and 39: Highlights 20120708 09July 5 A succ
Page 40 and 41: InterviewŠKODA Board of Management
Page 42 and 43: History of ŠKODA AUTORestoring for
Page 44 and 45: History of ŠKODA AUTOThe fascinati
Page 46 and 47: History of ŠKODA AUTOThe fascinati
Page 50 and 51: At home on rallycourses around thew
Page 52 and 53: MotorsportsNight shift: Duringnight
Page 54 and 55: ŠKODA model seriesProduct portfoli
Page 56: ŠKODA Media Services- the app fori

A ?kodA year in review - Skoda Auto

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