A ?kodA year in review - Skoda Auto

Contents2012 – A Škoda year in reviewForeword by the Chairman of the Board of Management Prof. Dr. h.c. Winfried Vahland4Board of Management6A class of its own – the third generation of the all-new ŠKODA Octavia makes its debut8“The new ŠKODA Octavia – a car with style” – an interview with head designer Jozef Kabaň14Shaping the Company’s future – the ŠKODA global growth strategy impacts many different areas. Investments intoadditional production and storage capacity, IT, logistics networks and staff training pave the way to the next level 16Small car, big impact – the ŠKODA Citigo was designed to appeal to new target groups and customers worldwide21For a greener future – sustainable development is important for ŠKODA AUTO. With the GreenFuture project theCompany has entrenched sustainability even more firmly within the Company 22The new class of ŠKODA – with the ŠKODA Rapid, ŠKODA introduces the youngest model series into its portfolio26Breaking down borders – with its ambitious model offensive and international growth strategy ŠKODA sets the coursefor a continued successful global development 30“Employees are ambassadors of our brand abroad” – an interview with ŠKODA Board of Management memberfor Human Resources, Bohdan Wojnar 34Highlights of the year – 2012 has been an extremely busy but also very successful year for ŠKODA with the launchof new models, new sales records and many other remarkable events 35‘Simply Clever’ is a reality throughout the Company – an interview with ŠKODA Board of Management member forTechnical Development, Dr. Frank Welsch 40The fascination of tradition – at the redesigned ŠKODA Muzeum in Mladá Boleslav visitors can embark on an inspiringjourney through 117 years of the ŠKODA brand’s history 42A truly historic performance – ŠKODA goes on to win the most important international rally championships as well assix national rally competitions in 2012 49“Tradition-minded, team-spirited and hungry for success” –an interview with the Head of ŠKODA Motorsport, Michal Hrabánek 53Product portfolio – with the launch of the ŠKODA Rapid, the brand’s model range now encompasses seven modelseries for virtually all market segments 542012 – A Škoda year in review3