A ?kodA year in review - Skoda Auto

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InterviewŠKODA Board of Management member for Human Resources Bohdan Wojnar“Employees are ambassadorsof our brand abroad”Highly-motivated, well-educated employees with the ability to work anywhere are thebackbone of the ŠKODA growth strategy. At the same time, growth and internationalisationpresent special challenges for personnel planning and development.Mr Wojnar, where do you see the focusof personnel development at ŠKODA AUTOin the future?Our Company’s increasing international orientationrequires appropriate vocationaland professional training for employees andmeans that we have to step up our effortsto recruit globally-minded ‘local talent’ at ourvarious locations.For precisely that reason: New impressionsand challenges are always a valuable personalexperience – something no one cantake away from you. That can be extremelybeneficial for young people later in theircareer. And, remember, our employees aren’tleft to fend for themselves while they areabroad – we give them all the support theycould possibly need.What have you done so far?We are especially proud of the dynamicgrowth of our programme for employeesabroad that we launched several years ago.We have been able to double the number ofemployees working abroad. 2012 we reachedthe mark of 200 employees working in othercountries – more than ever have been employedbefore.Where do these Foreign Service Employeeswork?For example in Russia, China and India. Butwe also have FSEs working in Germany, Polandand Slovakia. And, of course, we haveforeign employees coming to work for usin the Czech Republic, too. This kind ofexchange benefits our corporate culturetremendously.What special qualifications does a ForeignService Employee need?Employees who work abroad for ŠKODAAUTO need good social skills and they needto be especially open-minded when it comesto dealing with other cultures – in additionto the relevant job-specific know-how. Theability to work in a team, assertiveness,self-assurance and a high degree of adaptabilityare all important factors – not to mentioninitiative and a strong commitment tothe task at hand and loyalty to our Company.The job of an employee abroad isn’t alwayseasy – living far from home, facing newand unfamiliar challenges every day. Whyis working abroad still such an attractiveprospect?What kind of support exactly?We set up a ‘Partner Support Programme’, forexample, to help with the delegate’s familyand personal needs. All of our FSEs are guaranteedreintegration and an appropriate jobwhen they return to their home base. Wehandle healthcare and many other aspects.We do a lot to prepare our employees fortheir work abroad – and we have a wholerange of support measures for their timeabroad and after.Where does the FSE programme go fromhere?ŠKODA AUTO has a clear strategy that callsfor continued growth in international marketsover the coming years. This will makethe FSE programme even more important.We want our employees to be ambassadorsfor the brand abroad. Enabling them is a vitalobligation for us, and we will continue tochannel all our expertise into this task inthe future.34 2012 – A Škoda year in review
01 02 03 04 05 06 07 08 09 10 11 12ŠKODAHighlights2012New models, new motorsports successes,new sales records: For ŠKODA AUTO, 2012was one of the most eventful years in its recenthistory: Epic rally wins, a promising start toa unique model offensive and new sales recordsin markets worldwide marked the route ofa successful automobile company on its wayto the next level. Following a brief overviewof the year’s key events.2012 – A Škoda year in review35
Page 1 and 2: 2012A škoda year in review
Page 3 and 4: Contents2012 - A Škoda year in rev
Page 5 and 6: ‘Simply Clever’ also applies to
Page 7 and 8: We continue to invest in new produc
Page 9 and 10: For ŠKODA, the third generation of
Page 11 and 12: Reinterpretation of a modern classi
Page 14 and 15: 14 2012 - A Škoda year in review
Page 16 and 17: Expansion of production capacity at
Page 18 and 19: Opening of new ‘Lean Centre’ in
Page 20 and 21: Expansion and modernisation of part
Page 22 and 23: SustainabilityFor a greener futureS
Page 24 and 25: SustainabilityProduct responsibilit
Page 26 and 27: 26 2012 - A Škoda year in review
Page 28 and 29: Modern, minimalist design with lots
Page 30 and 31: InternationalisationBreaking downbo
Page 32 and 33: Internationalisation2011 - 2012+ 14
Page 36 and 37: Highlights 20120102 03March 2 More
Page 38 and 39: Highlights 20120708 09July 5 A succ
Page 40 and 41: InterviewŠKODA Board of Management
Page 42 and 43: History of ŠKODA AUTORestoring for
Page 44 and 45: History of ŠKODA AUTOThe fascinati
Page 46 and 47: History of ŠKODA AUTOThe fascinati
Page 48 and 49: The fascinationof traditionŠKODA a
Page 50 and 51: At home on rallycourses around thew
Page 52 and 53: MotorsportsNight shift: Duringnight
Page 54 and 55: ŠKODA model seriesProduct portfoli
Page 56: ŠKODA Media Services- the app fori

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