A ?kodA year in review - Skoda Auto

Highlights 20120102 03March 2 More than 363,000 trees planted— The environmental project ‘One car – onetree’ of ŠKODA exceeds all expectations withmore than 363,000 trees planted in just sixyears. For every ŠKODA it sells, the Companyplants a tree in its home country. More than58,000 trees were planted in 2012. Thanks tothis project, strong ŠKODA sales also benefitnature directly. Priority is given to areasparticularly at risk for water and wind erosionand landslides.January 10 ŠKODA sets more new records— ŠKODA announces initial figures for 2011with a new delivery record: Brand salesclimbed by 15.3 per cent to a new high of879,200 vehicles. Global market share roseto more than 1.4 per cent.January 30 14 million ŠKODA cars —A total of 14 million ŠKODA vehicles havebeen built since the Company was foundedin 1895. The 14-millionth car rolled off theassembly line at the Kvasiny plant in theCzech Republic: a ŠKODA Superb 2.0 TDI‘Laurin & Klement’ special edition. Almosttwo-thirds of the ŠKODA cars built havebeen manufactured and sold in the last 20years, including four million in the past fiveyears alone. 2011 set a new sales record ofalmost 879,200 vehicles. The Czech brandhas an ambitious growth target: to deliverat least 1.5 million ŠKODA cars a year tocustomers worldwide by 2018.February 13 ŠKODA Citigo preview inLisbon — In test drives and a special presspresentation, media guests from around theworld get a sneak peak at the new ŠKODACitigo, and an exclusive look at the five-doorversion of this sixth ŠKODA model series.The five-door version was officiallypresented at the Geneva Motor Show inMarch and went on sale in Europe in May.The ŠKODA Citigo was named ‘Car of theYear 2012’ in the mini car segment shortlyafter his market launch in the CzechRepublic.March 6 Big day in Geneva: ŠKODA Citigomeets Tiësto — Make way for the newŠKODA Citigo: The innovative small car makesits first major show appearance at the GenevaMotor Show, accompanied by well-knownDJ and producer Tiësto. Both three-door andfive-door ŠKODA Citigo models drive onto thestage under the motto ‘Meet Citigo’.February 20 2012 IRC season gets underwayin the Azores — ŠKODA starts the2012 season of the Intercontinental RallyChallenge (IRC) at the Azores Rally. Its 111years of motorsports history creates quitean obligation: ŠKODA plans to go all outto bring the IRC brand title back to MladáBoleslav for the third consecutive year. 13races lie ahead of the teams in the new IRCseason.36 2012 – A Škoda year in review