A ?kodA year in review - Skoda Auto

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Highlights 20120102 03March 2 More than 363,000 trees planted— The environmental project ‘One car – onetree’ of ŠKODA exceeds all expectations withmore than 363,000 trees planted in just sixyears. For every ŠKODA it sells, the Companyplants a tree in its home country. More than58,000 trees were planted in 2012. Thanks tothis project, strong ŠKODA sales also benefitnature directly. Priority is given to areasparticularly at risk for water and wind erosionand landslides.January 10 ŠKODA sets more new records— ŠKODA announces initial figures for 2011with a new delivery record: Brand salesclimbed by 15.3 per cent to a new high of879,200 vehicles. Global market share roseto more than 1.4 per cent.January 30 14 million ŠKODA cars —A total of 14 million ŠKODA vehicles havebeen built since the Company was foundedin 1895. The 14-millionth car rolled off theassembly line at the Kvasiny plant in theCzech Republic: a ŠKODA Superb 2.0 TDI‘Laurin & Klement’ special edition. Almosttwo-thirds of the ŠKODA cars built havebeen manufactured and sold in the last 20years, including four million in the past fiveyears alone. 2011 set a new sales record ofalmost 879,200 vehicles. The Czech brandhas an ambitious growth target: to deliverat least 1.5 million ŠKODA cars a year tocustomers worldwide by 2018.February 13 ŠKODA Citigo preview inLisbon — In test drives and a special presspresentation, media guests from around theworld get a sneak peak at the new ŠKODACitigo, and an exclusive look at the five-doorversion of this sixth ŠKODA model series.The five-door version was officiallypresented at the Geneva Motor Show inMarch and went on sale in Europe in May.The ŠKODA Citigo was named ‘Car of theYear 2012’ in the mini car segment shortlyafter his market launch in the CzechRepublic.March 6 Big day in Geneva: ŠKODA Citigomeets Tiësto — Make way for the newŠKODA Citigo: The innovative small car makesits first major show appearance at the GenevaMotor Show, accompanied by well-knownDJ and producer Tiësto. Both three-door andfive-door ŠKODA Citigo models drive onto thestage under the motto ‘Meet Citigo’.February 20 2012 IRC season gets underwayin the Azores — ŠKODA starts the2012 season of the Intercontinental RallyChallenge (IRC) at the Azores Rally. Its 111years of motorsports history creates quitean obligation: ŠKODA plans to go all outto bring the IRC brand title back to MladáBoleslav for the third consecutive year. 13races lie ahead of the teams in the new IRCseason.36 2012 – A Škoda year in review
04 05 06April 2 Record-breaking sponsorship ofIce Hockey World Championships — Forthe 20th consecutive year, ŠKODA serves asthe main official sponsor of the InternationalIce Hockey Federation (IIHF) world championships,and provides a fleet of 45 ŠKODASuperb estate cars for the 2012 championshipsin Sweden and Finland. The IIHF is anexcellent platform for ŠKODA to presentitself to international sports fans. Its 20thanniversary as main sponsor also earns it aplace in the Guinness Book of Records – forthe longest-running sponsorship of a worldchampionship sporting event.April 17 Preview of China model offensive— ŠKODA previews its upcoming modeloffensive in China at AUTO CHINA 2012 inBeijing. The MissionL concept car offersa foretaste of the new ŠKODA compactsedan, which will be built by ShanghaiVolkswagen from 2013 on and sold in China.With the launch of its new compact sedanand the internationally-successful ŠKODAYeti SUV, the brand will introduce its fourthand fifth model series to China in 2013,targeting further growth in its largest singlemarket.May 4 ŠKODA Fabia: Success times threemillion — ŠKODA builds its three-millionthŠKODA Fabia. The car in question – awhite ŠKODA Fabia GreenLine produced atthe main plant in Mladá Boleslav – is theultra-efficient, especially environmentallyfriendlyversion of the Fabia, ordered by acustomer in Germany.May 24 E-Octavia presented to PragueTechnical University for testing — A testfleet of ten electric-powered ŠKODA OctaviaGreen E Line cars proves its efficiency andpracticality in everyday driving conditions:Among those to receive a test vehicle is thefaculty of transportation at the TechnicalUniversity of Prague, which will study thevehicle’s suitability as part of a researchproject into the use of electric vehicle incity centres. Over the course of the year,additional ŠKODA E-Octavia vehicles will betested by various institutions and companies,including the Prague Castle Administration,the power utilities ŠKO-ENERGOand ČEZ, ŠkoFIN, the Czech Ministry of theEnvironment and the University of Economics,Prague as well as TÜV SÜD Czech.Two families in the Czech Republic are alsotesting the electric Octavia privately.June 18 ŠKODA AUTO once again topCzech company — ŠKODA AUTO is onceagain named ‘most important companyin the Czech Republic’ in the Czech Top100 ranking. ŠKODA AUTO has toppedthe ranking of Czech companies 15 timessince it was introduced in 1994. The ratingconsiders factors such as product quality,social responsibility and attractivenessas an employer alongside companies’ keyeconomic data.June 22 500,000th Superb drives offKvasiny assembly line — The ŠKODASuperb begins a new chapter in its successstory: With a total of 500,000 vehiclesproduced, the Czech manufacturer’s flagshipreaches a new high. The 500,000thvehicle, a white Superb Combi Laurin &Klement edition, rolls off the assembly lineat the ŠKODA plant in Kvasiny. The ŠKODASuperb is sold in 85 countries worldwide,and, since 2009, also in China, where it hasbecome one of the most popular models inits segment within three years of its marketlaunch. In 2011, more than 40 per cent of allSuperb cars sold were delivered to customersin China.2012 – A Škoda year in review37
Page 1 and 2: 2012A škoda year in review
Page 3 and 4: Contents2012 - A Škoda year in rev
Page 5 and 6: ‘Simply Clever’ also applies to
Page 7 and 8: We continue to invest in new produc
Page 9 and 10: For ŠKODA, the third generation of
Page 11 and 12: Reinterpretation of a modern classi
Page 14 and 15: 14 2012 - A Škoda year in review
Page 16 and 17: Expansion of production capacity at
Page 18 and 19: Opening of new ‘Lean Centre’ in
Page 20 and 21: Expansion and modernisation of part
Page 22 and 23: SustainabilityFor a greener futureS
Page 24 and 25: SustainabilityProduct responsibilit
Page 26 and 27: 26 2012 - A Škoda year in review
Page 28 and 29: Modern, minimalist design with lots
Page 30 and 31: InternationalisationBreaking downbo
Page 32 and 33: Internationalisation2011 - 2012+ 14
Page 34 and 35: InterviewŠKODA Board of Management
Page 38 and 39: Highlights 20120708 09July 5 A succ
Page 40 and 41: InterviewŠKODA Board of Management
Page 42 and 43: History of ŠKODA AUTORestoring for
Page 44 and 45: History of ŠKODA AUTOThe fascinati
Page 46 and 47: History of ŠKODA AUTOThe fascinati
Page 48 and 49: The fascinationof traditionŠKODA a
Page 50 and 51: At home on rallycourses around thew
Page 52 and 53: MotorsportsNight shift: Duringnight
Page 54 and 55: ŠKODA model seriesProduct portfoli
Page 56: ŠKODA Media Services- the app fori

A ?kodA year in review - Skoda Auto

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