A ?kodA year in review - Skoda Auto

For ŠKODA, the third generation of the ŠKODA Octavia is more than just anothernew car. The rise of ŠKODA since the Nineties is closely tied to thesustained popularity of the ŠKODA Octavia – the car that is the ‘heart of the brand’.Customer expectations for the new model are correspondingly high.It was one of those moments when everything comes together– in this case, decades of experience and the latest insights, knowledgeand intuition, engineering expertise and a passion for cars: On11 December 2012, the third generation of the ŠKODA Octavia is aboutto make its world debut at the redesigned ŠKODA Muzeum in MladáBoleslav. It is shortly before two o’clock. This is no ordinary event.Today will have far-reaching consequences and set the course wellinto the future –what is being presented here, after all, is a successorto the most successful ŠKODA model ever. Success is an obligation.The first journalists and camera teams begin to arrive more thantwo hours before the official start of the event. They come fromthe Czech Republic, of course, as well as Germany, Switzerland andAustria, but also from farther afield – Ireland, the UK and even India.Many of them have made a long and difficult trip to be here. Nobody2012 – A Škoda year in review9