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A ?kodA year in review - Skoda Auto

A ?kodA year in review - Skoda Auto

A ?kodA year in review - Skoda Auto

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The fasc<strong>in</strong>ationof traditionŠKODA and rac<strong>in</strong>g havealways belonged together.Nowadays, ŠKODA likes toshow off its past treasuresat v<strong>in</strong>tage-car meets and<strong>in</strong>ternational rally events forhistoric cars, <strong>in</strong>clud<strong>in</strong>g anabsolute rarity: one of onlytwo rema<strong>in</strong><strong>in</strong>g ŠKODA 1100OHC cars at the SilvrettaClassic (top image).Also pictured: the ŠKODAPopular Monte Carlo (topright) and a ŠKODA 130 <strong>in</strong>Moscow’s Red Square.51–<strong>year</strong>-old ŠKODA Felicia Convertible. Mostrecently, ŠKODA entered four of its rarestclassic cars <strong>in</strong> the ‘Classic Days’ <strong>in</strong> Magny-Cours,France: one of only three ŠKODARS 200 built <strong>in</strong> 1974; a ŠKODA 1000 MB from1964; a ŠKODA 1000 MB from 1968; and oneof only two rema<strong>in</strong><strong>in</strong>g ŠKODA 1100 OHC carsfrom 1957. One of these <strong>in</strong>credibly elegantcars – which could easily be ascribed to arac<strong>in</strong>g car manufacturer from Italy – alsotook part <strong>in</strong> the Silvretta Classic, where itwas a hit, as always, with motorsports fans.A museum for the whole familyThis motorsports tradition is also very much<strong>in</strong> evidence – both optically and acoustically– at the new ŠKODA Muzeum, wherevideos are used to simulate a rac<strong>in</strong>g ambience.Two of the most successful rally cars<strong>in</strong> ŠKODA history, a modern-day ŠKODA FabiaSuper 2000 and a ŠKODA 130 RS from1977, are on display. The new-look ŠKODAMuzeum offers someth<strong>in</strong>g for everybody –for car enthusiasts, families and customerscollect<strong>in</strong>g their new ŠKODA fresh off theassembly l<strong>in</strong>e <strong>in</strong> the customer centre nextdoor, as well as tourists. There is plenty tocapture the imag<strong>in</strong>ation of younger visitors,too, who may only recently have discoveredthe ŠKODA brand, and many surprises<strong>in</strong> store for older guests, who rememberŠKODA from the time before it became partof the Volkswagen Group.With its new museum, ŠKODA AUTO is notonly showcas<strong>in</strong>g the attractiveness of itsown brand. It is also putt<strong>in</strong>g Mladá Boleslav,for the past 117 <strong>year</strong>s the town at the heartof the Czech manufacturer, which now doesbus<strong>in</strong>ess <strong>in</strong> more than 100 countries worldwide,firmly on the map as a major Europeanautomobile manufactur<strong>in</strong>g centre.48 2012 – A Škoda <strong>year</strong> <strong>in</strong> <strong>review</strong>

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