The good prospects are based on the all-embracing ... - ALNO AG

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24 sinGLE-Entity and GRoup manaGEmEnt REpoRt | EConomiC REpoRt sinGLE-Entity and GRoup manaGEmEnt REpoRt of alNo aKTIeNGesellsChafT, PfulleNdorf, for <strong>The</strong> fINaNCIal Year 2011 Economic report I. GrouP sTruCTure aNd BusINess <strong>The</strong> ALNO Group develops, builds and sells kitchen furniture and accessories for the German market and for export worldwide. <strong>The</strong> p<strong>are</strong>nt company ALNO AG, Pfullendorf, acts as holding company with central administration functions and operates the production facility in Pfullendorf, as well as the sales division. <strong>The</strong> ALNO Group comprises 16 active individual companies altogether. In July 2011, the company's headquarters moved from Düsseldorf to the former location in Pfullendorf (Baden-Württemberg). Since the ALNO Group unites four different brands under a single umbrella, the Group can cover all price segments from the entry level to the premium level. With its brands ALNO, WELLMANN, IMPULS and PINO, the Group is one of the biggest manufacturers of kitchen furniture worldwide. <strong>The</strong> ALNO Group is currently the second largest manufacturer in Germany and ranks fifth in Europe. Each of the four German production facilities has its own product portfolio. Kitchens for the ALNO brand <strong>are</strong> developed and built in Pfullendorf, while the plant in Enger, North Rhine-Westphalia, produces the WELLMANN range. <strong>The</strong> IMPULS and PINO brands <strong>are</strong> produced in Brilon (North Rhine-Westphalia) and Coswig (Sachsen-Anhalt), respectively. Germany and Western Europe <strong>are</strong> the most important sales markets for the ALNO Group. However, the company also has more than 6,000 trade partners in 64 countries who <strong>are</strong> served through a centrally managed export sales department. In the United Kingdom and Switzerland, the ALNO Group has own marketing companies which <strong>are</strong> combined under the subsidiary ALNO International GmbH with head office in Pfullendorf. <strong>The</strong> ALNO Group is becoming more important in Asia, the United States and the United Arab Emirates. After the end of the period under review, ALNO AG founded its own US marketing company <strong>based</strong> in New York. In spring 2011, it was decided to close the foreign subsidiary ALNO France S.A.R.L. in Cagnes-sur-Mer, France. In November 2011, EuroSet Küchentechnik GmbH with its base in Enger was renamed ALNO Trading GmbH, also <strong>based</strong> in Enger. <strong>The</strong> company trades in and sells household appliances, fitted appliances, accessories and merchandise, but no kitchen furniture. <strong>The</strong> Dubai location specializes on project business in the Gulf region, for which it builds and sells kitchen furniture to regional specifications. 50% of the sh<strong>are</strong>s in the regional company ALNO Middle East FZCO, Dubai, United Arab Emirates, <strong>are</strong> held by ALNO AG, and the other 50% by Al Khayyat Investments LLC, Dubai, United Arab emirates. II. GrouP MaNaGeMeNT <strong>The</strong> Group's business activities <strong>are</strong> measured on the basis of sales and value metrics. Within the year, the individual Group entities <strong>are</strong> managed on a monthly basis, but also on a weekly and daily basis, through continual variance analyses to determine any divergence from budgeted figures and previous year's values in all key operational <strong>are</strong>as. In addition to ratios measuring the efficiency of sales, production, quality and specific functions, the most important individual indicators used at the segment level include contribution accounting, unit performance accounting and sales figures expressed in numbers of cabinet units. Cost centres and cost categories <strong>are</strong> monitored and analysed separately at a higher level of aggregation. <strong>The</strong> quality of the product range and business processes is monitored and assured by quality management <strong>based</strong> on DIN EN ISO 9001. All production companies in the ALNO Group <strong>are</strong> certified companies subject to continuous external auditing by various institutes.
structure of the aLno Group as aT 31 deCeMBer 2011 94 % 94 % 0.07 % 94.74 % 100 % 100 % Zweitmarkenholding Impuls Pino GmbH Pfullendorf Impuls Küchen GmbH Brilon Pino Küchen GmbH Coswig (Anhalt) Casawell Service GmbH Enger Gustav Wellmann GmbH & Co. KG Enger GVG tielsa Küchen GmbH & Co. KG Enger ALNO Trading GmbH Enger Wellmann Bauteile GmbH Enger TIGNARIS Bet.gesellschaft mbH & Co. Objekt Pfullendorf KG Grünwald MINERVA Grundstücks-Vermietungsgesellschaft mbH & Co. Objekt Pfullendorf OHG Grünwald sinGLE-Entity and GRoup manaGEmEnt REpoRt | stRuCtuRE oF thE aLno GRoup 100 % 6 % 6 % 100 % 99.93 % 5.26 % 100 % 100 % aLno aG 50 % 100 % 100 % ALNO Middle East FZCO Dubai (UAE) ALNO USA Kitchen Cabinets Inc. New Castle/Delaw<strong>are</strong> (USA) (inactive) ALNO International GmbH Pfullendorf ALNO France S.A.R.L. Cagnes-sur-Mer (F) (in liquidation) ALNO (Schweiz) AG Embrach (CH) ALNO UK Ltd. Dewsbury (GB) Wellmann-Polska sp.z.o.o. (PL) (in liquidation) 100 % 100 % 100 % 100 % 25
Page 1 and 2: 2011 annual report
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Page 8 and 9: 6 histoRy histoRy 1927 1927 Albert
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ALNO Aktiengesellschaft 88630 Pfull
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The good prospects are based on the all-embracing ... - ALNO AG

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