The good prospects are based on the all-embracing ... - ALNO AG

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28 sinGLE-Entity and GRoup manaGEmEnt REpoRt | EConomiC REpoRt As part of the Home and Office retail association, the BVDM represents the interests of retailers specializing in all aspects of home living. As in the previous years, kitchen furniture makes up the largest segment in the furniture trade, with 28%, followed by upholstered furniture with 18% of total sales, and bedroom and living room furniture with 12% each. According to the German Furniture Industry Association (VDM), German consumers spent EUR 373 on average per person altogether for furniture – once again, more than at any other time in the past ten years. <strong>The</strong> BVDM expects growth to continue in 2012, albeit at a lower rate. According to the BVDM, the German furniture industry was in a better position at the beginning of 2012 than it had been for a long time. 14 German furniture industry sales Industry sales in 2011 <strong>are</strong> put at EUR 16.7 billion (+6.4%) by the German Furniture Industry Association (VDM). With a rise of 11.1% to EUR 4.7 billion, exports rose considerably faster than domestic sales, which rose 5.7% to EUR 12.1 billion. At the beginning of 2012, the furniture industry employed a total workforce of around 90,000 men and women in 524 firms with more than 50 employees. This consequently meant a 1% increase in the number of jobs in the industry. <strong>The</strong> VDM is the largest professional association under the umbrella of the HDH (Hauptverband der Deutschen Holzindustrie und Kunststoffe verarbeitenden Industrie - the central association of the German woodworking and plastics processing industries) which also includes other sectors, from manufacturers of prefabricated houses to parquetry manufacturers. According to the VDM, companies' earnings have come under considerable pressure from drastically rising wood prices and higher costs for other materials, as well as higher payroll costs, despite the generally pleasing situation of the furniture industry. <strong>The</strong> association expects demand to develop less dynamically in 2012. Nevertheless, the volume of sales is expected to increase by over 2% nominally, due to robust domes- _ 14 BVDM Press Release dated 11.1.2012, HDM/VDM Press Release "Furniture trends 2012: Round forms instead of sharp edges and corners" dated 11.1.2012 tic sales and a slight upturn in foreign sales. This would mean that the German furniture industry's sales would have returned to the level of 2008, the last year before the crisis began, when it generated sales in the amount of EUR 17.2 billion. Driven by a robust investment climate among firms, the office furniture sector is the most dynamic single branch of the furniture industry. Living room furniture and kitchen furniture follow almost neck-to-neck, with a distinct increase of 6.2% and 6.0%, respectively. France, Switzerland and Austria were the German furniture industry's biggest export markets in 2011. <strong>The</strong> value of <strong>good</strong>s exported to France rose 14.2% to EUR 1.4 billion for the year as a whole, while furniture worth EUR 1 billion (+16.4%) was exported to Switzerland and furniture worth EUR 941 million (+6.7%) went to Austria. 15 Kitchen furniture In the year under review, German kitchen furniture manufacturers generated sales in the amount of EUR 4.0 billion – 5.9% more than in 2010. With a rise of 6.7 % to almost EUR 2.6 billion, domestic sales rose even faster than export sales, which rose 4.5 % to almost EUR 1.5 billion. According to the German Kitchen Furniture Industry Association (VdDK), whose members comprise roughly 56 kitchen furniture manufacturers nationwide, the German manufacturers were able to win a larger sh<strong>are</strong> of the foreign markets in particular. Of these, China boomed particularly. With sales totalling EUR 63 million and a rise of 68.7%, the People's Republic of China now ranks seventh among the most important markets for Germany. France continues to lead the field with a total sales volume of around EUR 326 million. Sales in the Netherlands declined to 4.6% in 2011. With a total volume of around EUR 232 million, however, the Netherlands <strong>are</strong> still <strong>are</strong> second largest export market. Kitchen exports to Switzerland (EUR 160 million) were roughly 13.5% higher in 2011 and the country now ranks third, together with Belgium (also EUR 160 million). Exports to Austria were 7% higher (ranks fifth / EUR 137 million). <strong>The</strong>y <strong>are</strong> followed by the United Kingdom, China, Spain, Luxemburg and Italy. <strong>The</strong> volume of exports to the United Kingdom (EUR 88 million) and Spain (EUR 36 million) fell slightly in 2011. _ 15 HDH/VDM Press Release dated 11.1.2012, HDH/VDM information chart dated 19.1.2012
Imports totalled EUR 101.3 million, the main foreign pro- ducers being Italy, France and Slovakia. At 36.6%, the export quota fell by 0.4 percentage points in the financial year 2011. According to the VdDK, the German kitchen furniture industry is the most efficient and most productive in the world. Altogether, the industry's 56 firms with a workforce of more than 50 employees provided jobs for 14,693 men and women, a rise of 2% over the previous year. Growth triggers from Eastern Europe and Asia also let the VdDK view the current year 2012 with optimism. At EUR 299.1 million, sales by the German kitchen furniture industry were 9.5% higher in January of the present financial year than in the same month last year. In Germany, sales rose 10.7% to EUR 195.1 million in January 2012. Export sales likewise rose 7.4% to EUR 104 million. Although several markets <strong>are</strong> weaker, particularly in Europe but also overseas, the Association nevertheless expects growth to continue at an only marginally lower rate in 2012. 16 Market position In the financial year 2011, the ALNO Group's market sh<strong>are</strong> in Germany equalled roughly 14.5% in terms of value and 20.9% in terms of the number of kitchens sold. 17 Its sh<strong>are</strong> of the European market equalled 3.7% in the financial year 2011. This makes the ALNO Group the second largest manufacturer of kitchen furniture in Germany and one of the top five in Europe. 18 _ 16 HDH Monthly report according to sectors 2011 January - December, VdDK Press Release of March 2012 17 Gesellschaft für Konsumforschung (GfK), Presentation of kitchens, trade panel, for the ALNO Group, 2010, pp. 47/48 18 CSIL, Centre for Industrial Studies, <strong>The</strong> European Market for Kitchen Furniture, May 2010 – R2601, p. 5 sinGLE-Entity and GRoup manaGEmEnt REpoRt | EConomiC REpoRt v. MarKeTING aNd ProduCT develoPMeNT Products Several new products and cooperation projects were once again presented to the general public and the trade in the financial year under review. At the start of the year, the new Esprit home kitchens, a cooperation with the lifestyle brand ESPRIT, were presented for the first time at the successful LivingKitchen 2011 exhibition. ALNO MARECUCINA, the "flagship" among ALNO kitchens which is now being produced in series, continues to attract considerable attention with its maritime design concept. This kitchen incorporating various nautical elements has won several awards and comes in two versions: a freestanding model resembling a yacht in shape and a classic single-row version. <strong>The</strong> ALNO brand has also proved its innovative nature in the field of glass kitchens. Since autumn 2011, the ALNOSTAR VETRINA and ALNOVETRINA ranges have been available in the modern high-gloss colour versions "cashmere" and "purple", while the multifunctional models ALNOSTAR SATINA and ALNOSATINA <strong>are</strong> now available in matt "cashmere". <strong>The</strong> innovative design of ALNO's glass kitchens is confirmed by the numerous awards won by the models ALNOSTAR SATINA, ALNOART woodglas and ALNOART pro in recent years. What's more, the topmounted strip handles and segmented glass doors have added two new design elements to the ALNOSATINA and ALNOVETRINA glass kitchen segment. At the company exhibition DESIGN-TOUR 2011 in Enger/ North Rhine-Westphalia, a new product generation under the ALNO brand was presented in the form of the ALNOSTAR CERA and ALNOCERA lines. <strong>The</strong>se kitchens with fronts and side panels of ceramic material exemplify the current trend towards individual, ecologically designed, high-quality products with a robust surface that is not only easy to c<strong>are</strong> for, but also exceedingly resistant to scratching and abrasion. Absolute food safety, high recyclability and UV resistance of the ceramic materials was assured when developing these products. 29
Page 1 and 2: 2011 annual report
Page 3 and 4: The Alno brAnds <s
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Page 8 and 9: 6 histoRy histoRy 1927 1927 Albert
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ALNO Aktiengesellschaft 88630 Pfull
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The good prospects are based on the all-embracing ... - ALNO AG

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