ACE AwArds CelebrAting the ART of EnginEERingrequired a PhD to understand into something available tothe masses.There are many adjectives that come to mind when thinkingabout Kranen, but perhaps the ones that most peoplewould think of are focused, determined, and energetic. Shehas never been scared to be a lone voice. While most peoplein the industry would advise entrepreneurs to stay lean andbuild technology rather than a channel, Kranen told me ina recent interview that “to tackle big problems, and get bigrevenue, you have to spend to succeed.” She conceded thatif you aren’t going to win big, you had better not raise toomuch money, but for Kranen, “there are those of us that passionatelywant to conquer something harder.” She will usetechniques scorned by others. She understands both technologyand business issues, and she ensures that the companyand customer are both successful when entering into anagreement. She does not see it as a sale, but as a partnership.You would think that would keep her busy, but Kranenhas almost limitless energy and drive. She has been veryactive in the advancement of women in the industry and wasawarded the Marie R Pistilli Women in EDA AchievementAward in 2005. She is chairman of the board of directors ofthe EDA Consortium (EDAC), an EDA vendor trade groupthat promotes the health of the EDA industry.While others in the industry like to complain about thestate of the business, Kranen has always remained forthrightin her belief that “every company needs to use its assets tocompete the best it can. A company has to figure out how todifferentiate and be relevant.” This is something that she hasmanaged to do consistently. Kranen’s advice for entrepreneurs:“Start-ups must make sure that what they’re doing is relevant,differentiated, and that they have a credible plan for success.”Jim Williams memorial Contributor of the Year: steve hagemanSuzanne Deffree, Executive Editor, CommunityGood Karma. Pay it forward.Passing on the gift. Insert yourfavorite good-will descriptionhere, and it will describe this year’s JimWilliams Memorial Contributor of theYear Award winner, Steve Hageman.Hageman, as can be common, wanderedinto engineering as a child. “It allstarted about the fifth grade for somereason, like a lot of engineers my age,”he says. “Something about the magicof pulling radio waves out of the air. Igot the bug to build radios and startedtrying to find schematics and things tolook at.”That search led him to the locallibrary and its magazine subscriptionto Popular Electronics. “I used to devourthose,” he recalls. “Writing really cameout of that as payback. I thought it wassomething you had to do to pay back allthose fun hours you spent reading aboutother people’s projects.”Armed with a BSEE and EECSfrom Santa Clara University, Hagemanwent on to focus on analog/RF/embedded.His resume includes experienceOther ACe AwArd winners inClude:earned at companies including Agilent,CALEX, Hewlett-Packard, and KeithleyInstruments. He started his own brand,Analog Home, in 2003, and describes iton his LinkedIn profile as “You providethe idea—I provide the Electronic Glueto make your product a reality.”As demonstrated in his popularEDN.com blog, The PracticingInstrumentation Engineer (www.edn.com/4374099) and the commentshe posts across the Web site’svarious content using the screenname “LostInSpace2010,” Hagemanapproaches his work with enthusiasmand an eagerness to share knowledge,much like the award’s namesake, JimWilliams (www.edn.com/4374<strong>11</strong>6).Williams, an engineer’s engineer andanalog great who passed away in June20<strong>11</strong>, contributed to many electronicspublications, including EDN, willing toteach anyone who wanted to learn. In2012, UBM Tech, EDN’s parent company,renamed the annual ACE contributorof the year award after Williams to honorhis legacy and his willingness to inspire.• Company of the Year: ArM• executive of the Year: haruo Matsuno, President and CeO of Advantest Corp• energy technology Award: stMicroelectronics for its Fd-sOi technologySteve Hageman is humbled and honoredto receive an award named after the lateJim Williams.Says a humble Hageman of winningthe Jim Williams Memorial award:“It’s a huge, huge honor. Jim dideverything in analog. A lot of us hadthe same loves for the same things, likeTektronix oscilloscopes. The first timeyou got a Tektronix oscilloscope—thefirst time you managed to talk theboss into buying you a nice Tektronixoscilloscope—we all still remember.Getting a service manual or goingthrough the old HP journals, I knowJim did those things, too. In fact, I stillhave all those journals and go throughthem periodically, finding interestingthings. Just that love of circuits thatJim had, to a certain extent I have that,too, and I know there are other engineersI work with that have the samelove of those things.”Declining to look at it as “work,”38 EDn | MAY <strong>2013</strong> [ www.edn.com ]
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