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Best Practices for Implementing Salesforce CRM - Cloud Experts

Best Practices for Implementing Salesforce CRM - Cloud Experts

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Sales<strong>for</strong>ce <strong>CRM</strong> Getting Started WorkbookDefine Your ProcessThis section includes the following resources:• A questionnaire to help define key components of your business process• A placeholder <strong>for</strong> your business process diagram (just duplicate to create additional process diagrams)• Worksheets to help you define the fields you need <strong>for</strong> the commonly used sales process (Lead fields,Account fields, Contact fields, and Opportunity fields).Identify Key Aspects of Your Business ProcessModify this worksheet to include the key components associated with your business process.Companies:For which of the following do you want to trackdata?Profiles:What key characteristics do you use to profileor segment your customers?Contacts:What are the characteristics that define thecontacts you interact with?Partners:What types of partners do you work with?How do they help uncover opportunities <strong>for</strong>your business?Sales Funnel:List the stages in your sales cycle and thepercentage of closing certainty at each stage.Documentation:What materials do you send to customersduring the sales cycle?List the 5–10 documents you use mostfrequently.1.2.3.4.5.Competition:Do you track competitive wins and losses?List your competitors and check the reasonsyou lose business to or win business fromthem.1.2.3.4.5.My Business Process QuestionnaireProspectsCustomersPartnersVendorsCompetitorsIndustryNo. of employeesRevenueTitleRole Value Added Resellers Original Equipment Manufacturers Indirect Sales Channel Implementers/Installers Lead – 10% Qualified – 20% Presentation – 50% Proposal – 75% Closed Won – 100% Closed Lost – 0% Email templates PDF documents Proposals Quotes OtherPriceFeature Value propositionCompany viabilityTime to valueOtherWORKBOOK 7

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