Radio evolution - ICS - Universidade do Minho

Radio journalists and the Internet: a study on perceptionsstations. When asked if citizen journalism and blogging can be considered serious journalism, most journalist´sshow their disagreement. Furthermore, journalism “do it yourself” is not perceived as being a possible threat toradio journalism.In terms of perceptions on the influence of the Internet on their practices, respondents strongly agree thatthe importance of technological skills increased considerably with the Internet and that the online publicationsallow the development of more attractive news formats. They also admit that there is some information that theycould find only through the Internet. Hence, they consider the Web an important information resource. Incontrast, they agree less with the statement according to which working for multiple platforms bring morerewards to the journalist work.In terms of relation with the audience, there is a large consensus among our respondents around thestatement according to which the combination of traditional radio and Internet potential benefits the public. Intheir view, the public demands radio stations to make use of Web potential. The relation with the public is alsoseen as an important advantage of online journalism. On one hand, respondents disagree with the statementaccording to which traditional radio is more reliable than online radio but on the other recognize that the publicprefers traditional radio when it comes to important issues. They are less clear regarding the statement accordingto which the public wants news not interaction with journalists, since they point to a middle of the table “do notagree nor disagree”.In order to verify which are the most important variables in predicting variation in work enhancement,speed and opportunity to interact with the public we use the Stepwise method which adds predictor variables tothe regression that best correlate with the dependent variable, and subtracts predictor variables that leastcorrelate. This way one generates a regression equation using only the predictor variables that make a significantcontribution to the prediction.Unstandardized CoefficientsStandardizedCoefficientsModelB Std. Error BetatSig.(Constant) 3,654 ,179 20,397 ,000Training ,551 ,265 ,406 2,081 ,049Table 2 – Coefficients obtained using Stepwise (Dependent Variable: WORK)Unstandardized CoefficientsStandardizedCoefficientsModelB Std. Error BetatSig.(Constant) 4,721 ,393 12,026 ,000Gender -,778 ,172 -,669 -4,515 ,000Age -,950 ,201 -,839 -4,727 ,000net_use ,712 ,190 ,649 3,750 ,001net_connect -,078 ,036 -,338 -2,164 ,043Table 3 – Coefficients obtained using Stepwise (Dependent Variable: INTERACT)ECREA: ‘Radio Evolution: technology, contents, audiences – conference 2011 | 101