Radio evolution - ICS - Universidade do Minho

Susana Herrera Damas & José Luís Requejo Aléman1009080706050403020100To provide information For self promotion To gather opinions amongtheir followersHistogram 4: How Cadena COPE used TwitterMain purposes for Onda Cero: Providing information and self-promotionLike SER and COPE, Onda Cero generally used Twitter to provide information (53.7%) and to publicize itscontent (36.6%). Less often, the station used Twitter to gather opinions from followers (4.9%), to tell personalstories (2.4%) or to ask for interview question submissions (2.4%)6050403020100To provideinformationFor selfpromotionTo gatheropinionsTo encourage To encouragetheir followerstheir followersamong theirfollowersto tell apersonal caseto posequestionsHistogram 5: How Onda Cero used TwitterMain use for Punto Radio: Self-promotionFinally, Punto Radio also used Twitter in a very basic way. As we noted before, during the 15-day studyperiod, it just posted seven tweets, less than one tweet every other day. Furthermore, tweets were used mainly forself-promotion, in 57.1% of its updates, while the other 42.9% were used to provide information.54 | ECREA: Radio Evolution: technology, content, audiences – conference 2011