Radio evolution - ICS - Universidade do Minho

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The Brazilian culture through the radio wavesfor leisure by the majority of the population with game shows, humor, that is, a type of information with universalappeal. Napolitano (2006, translated from the Portuguese) writes:In the most popular approaches to radio, cinema and music in the 50´s, a certain collective face of the Brazilianpeople is formed as a synthesis of the practices, social values and symbolic representations. The cultural productionat that time is perfectly shown to us by such approaches: the naive malice, the natural sense of humor, smartnessand dignity in the face of life´s ethnic and material challenges, spontaneous solidarity for the underdog, theromantic spirit, the mixture of subtle critic and conformism in the face of social order. Such characteristics, broadlyperceived in the products of mass culture of the 50´s, cannot be analyzed, for obvious reasons, without the inherenttensions and contradictions, but one way or another, they marked the popular representation which would lastthrough the decades despite the fact that other ways of people´s representation emerged in television, theater,music, cinema, in the magazines and newspapers, and also from many political experiences.In reference to the above quote, there are three major cinema companies: Cinédia, Cinestri e Atlântida, allpresenting film works focused on the ordinary man who falls in love. We highlight actors such as Grande Oteloand Dercy Gonçalves amongst many others. The erudite music faces the Bossa Nova revolution, with simplernarratives, soft voice, beach and love cases. Bossa Nova also faces the precursors of the Jovem Guarda, thatseemingly does not worry about politics or any other questions apart from youth, cars, motorcycles: “everythingelse shall go to hell” (translated from the Portuguese), lyrics of Roberto Carlos, icon of the Jovem Guarda. On theother hand, the Tropicalista movement of Caetano Veloso, Gilberto Gil, Chico Buarque de Holanda, Tom Zé,Torquato Neto, brings the electric guitar and the rock style to the MPB (Brazilian Popular Music), what wascriticized by the Bossa Nova enthusiasts, and also causes a revolution in music and culture. Also in that period, wehave the movements originated at the CPC - Centro Popular de Cultura (Center of Popular Culture), where culture,art and education are engaged in a political and extremely revolutionary way. This is the time of Paulo Freire, ofthe theatre of the Teatro Oficina, Teatro de Arena. This is also the period before the 1964 military coup, whichwould cease with creativity, replaced by the brutality of the military ruling. All in all, the radio was present in all ofthese aspects of the Brazilian culture, with professionals who came from different ideologies, but well aware ofeverything that was happening.The following list is the official listing published in 1936, a decade marked by an explosion in numbers ofradio broadcasters in São Paulo and Brazil, according to the information of the Ministério de Viação e ObrasPúblicas 3 .3 This governmental department was responsible for the maintenance and improvement of roads and general constructions for the public sector.At the time, it was also responsible for matters related to the radio stations and radio broadcasting.506 | ECREA: Radio Evolution: technology, content, audiences – conference 2011
Antonio AdamiFigure 1: Relação das Estações brasileiras de RadiodiffusãoNOTE: Check the footnotes 4 for the English translation of terms of the above document.4 Translation of the items described in the above document – Main title: List of Brazilian Radio Stations – Headers: Prefix; company name;area/town; frequency; kilohertz; megahertz – Bottom paragraph: “In order to attend the request of many readers, the “Carioca” [newspaper]publishes, today, a list of the Brazilian radio stations and their frequency. The radio stations signalized by a star have exclusive channels for SouthAmerica. There are also the channels 720, 1.040 and 1.220 and the 880, reserved for the Minas [Gerais] government”. – The other terms are theactual prefixes, names of radio stations, their location (cities/state) and frequency, not possible to translate.ECREA: ‘Radio Evolution: technology, content, audiences – conference 2011 | 507
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The development of the news-informa
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Music as mass consume in the web ra
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media, radio opened channels for di
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Luís BonixeWe analyzed the Faceboo
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Tiziano BoniniCase history #1: RaiT
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Tiziano BoniniPodcasts are easy to
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Tiziano BoniniSocial media Manifest
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Lawrie Hallettregulatory frameworks
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CorporativaFlaix matíInteractuaCor
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Pierre BélangerThe Canadian Radios
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Pierre BélangerFigure 1: Astral's
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Pierre BélangerFor both traditiona
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Pierre Bélangerbrand(s), he has fi
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Pierre BélangerFigure 5: Digital S
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Pierre BélangerAlthough the online
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Pierre BélangerLeggatt, H. (2010).
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Pierre Bélanger94 | ECREA: Radio E
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Hélder Bastos; Helena Lima; Nuno M
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Radio journalists and the Internet:
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Oliveira, M.; Portela, P. & Santos,
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Casting doubts on Web Media. Can In
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Digital radio in Brazil: analysis o
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From Radio to R@dio: broadcasting i
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Live and local no more? Listening c
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Local broadcasters in the convergen
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The ways of participation. The volu
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Influences of Political Economy on
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Euranet: a Case of Study of Pan-Eur
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Part II :ContentChapter 3 | New rad
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Changes in Patterns of contemporary
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The French highway radio: a model f
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Band FM of Journalism of São Paulo
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Radiographing an ‘Expatriate’ S
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Radio today: the risks of the past
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Romeo in love: a community format i
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Creativity: the key to creating suc
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Advertising characteristics and str
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Description and analysis of adverti
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Chapter 4 | Non-Linear discourseand
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Radio - the forgotten medium or use
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One Half of the Story: Radio Drama,
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Formal or informal ‘you’? ‘Vo
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Democratic barricades: the presence
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Part II :AudiencesChapter 5 | New M
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Measuring Community Radio Audiences
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‘I know exactly who they are’:
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Chapter 6 | Radio Globalizationand
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The Radio’s afterlife. Three sphe
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Radio and the Web: BBC radio as a n
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University radio stations in Brazil
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Brazilian Auditorium Programs and Q
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Radio evolution - ICS - Universidade do Minho

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