Radio evolution - ICS - Universidade do Minho

Valquíria Guimarães da Silvafamily and school, the factory, etc were renewed, giving life to a new process of socialization of those practicesand to articulation and sophistication.The feminist movements – that started in the 19 th century were destined to save women and help themaffirm themselves politically, giving them the right to vote, to learn, the social guardianships for feminine andmaternity work – have put in the center of educational consciousness and the pedagogic reflection the problem ofgender. They have also questioned the traditional model of learning, characterized only by the male model, seenas superior and universal but marked by the prejudice of machismo: from domination to violence, to formalabstract rationalism, to the repression and sublimation of instincts that would deny the feminine gender and, forthat, now women are getting their identity back and social role back, something that before was completelydenied.Feminism claimed equal opportunities and the emancipation of women. This meant the struggle forscholarship, also in women for an opening of more jobs and “masculine” careers; for a maternity support thatwould allow their job permanence: with day care centers, kindergartens, etc. They also claimed the specificity offeminism, of the culture of feminine, affirming the educational priority of the gender. So, a “pedagogy form thedifference” was implemented. This had a discrete diffusion and proposed to make a name for itself in pedagogyand not only in education the values, the principles, the praxis and the ideals of the feminine universe, operating aradical transformation also in the philosophy of education: opening it for feminine values being thought forwomen by women.From the diverse historic moments: the struggle for the right to vote in 1934 to the creation of worker’srights in the decades of 1930 and 1940, the amplification of the rights of married women in 1962 and the generalamplification of feminine citizenship from 1970, we can say that women’s situation, in the context of Brazilianlegislation, has suffered a positive evolution, but unequal, in many areas of law.Radio as a tool for education in the feminine universe of Palmas-TO 3This research was about the following: the habit of listening to the radio, important information for theevaluation of the mean and the ways of using it, we concluded that there was a significant audience. Like we cansee in figure 1, about 65% of women listen to the radio for more than thirty minutes a day while only twenty doesnot. This indicates the characteristics of the mean that can follow the listener any day of the week and in anyplace.Does not listen29%0%20%About 15 minutesBetw een 30 and 60 minutes11%25%15%Betw een 1hour and 30minutes to 2hoursand 30minutesMore than three hoursNo answ erFigure 1: Time women listen to the radio. Source: on field 20053 The students of Social Communication the the CEULP/ULBRA (Centro Universitário Luterano de Palmas) Jaklene da Silva and Whilker SantanaWanderly collaborated in this research.482 | ECREA: Radio Evolution: technology, content, audiences – conference 2011