Radio evolution - ICS - Universidade do Minho

Susana Herrera Damas & José Luís Requejo AlémanNoYesHistogram 8: Use of retweetsOther users mentioned in just 5.6% of tweetsStations rarely sent traffic to other users by mentioning them. When others were mentioned, the mostcommon practice was to mention a person linked to the station (4.4%), which is more a sign of self-promotionrather than openness. Of the tweets, 0.9% mentioned two unrelated persons and 0.3% mentioned a person withno apparent connection to the station.1009080706050403020100No 1 user 2 users 3 usersHistogram 9: Mentions of other usersStations linked mostly to their websitesWe found that stations linked to their own websites on 76.6% of the messages. It seems that thestations used their Twitter accounts to drive traffic to their online editions, with the same self-promotionalapproach observed in other aspects of the research.56 | ECREA: Radio Evolution: technology, content, audiences – conference 2011