Radio evolution - ICS - Universidade do Minho

Spanish talk radio Stations on Twitter: Still reluctant to embrace its potentialNoYesHistogram 14: Links to video filesMinimal links to other networksLinking to other networks was another very uncommon practice; we only observed it in 2.9% of the sample,despite the fact that synchronizing profiles reinforces brand image and is a very effective strategy for fosteringand increasing social media productivity.NoYesHistogram 15: Links to other social networksPoor use of hashtagsFinally, despite the potential utility of hashtags for retrieving information about an event and expanding itsvisibility, only 12.3% of the updates included them. More specifically, 10.5% of the messages added one hashtag,1.5% added two hashtags, and 0.3% added three hashtags.ECREA: Radio Evolution: technology, contents, audiences – conference 2011 | 59