Radio evolution - ICS - Universidade do Minho

Advertising characteristics and strategies in the prime time sports broadcasts: the final of the SpanishKing’s Cup and two radio shows in play 297Emma Rodero; Marina Vázquez ; Olatz Larrea; Toni Sellas & Eva ComasDescription and analysis of advertising used in Argentinean radio prime time 311Maria José Muller & Maria del Pilar Martínez-CostaChapter 4: Non-Linear Discourse and New Language Practices 321Radio – the forgotten medium or user’s creative mental interaction and co-production 323Titti ForsslungOne Half of the Story: Radio Drama, Online Audio and Transmedia Storytelling 337Lance DannFormal you or informal ‘you’? ‘Você’ or ‘Tu’? How the radio listener has been treated in the paste decadein Portugal 349Teresa Costa AlvesDemocratic barricades: the presence of radio in the resistance to the 1964 military coup 357Carla Reis LonghiPart III: AudiencesChapter 5: New Methods of radio Audience Research 367Measuring Community Radio Audiences 369Lawrie Hallett‘I know exactly who they are’: getting inside radio presenters’ conceptions of audience 379Helen WolfendenChapter 6: Radio Glocalization and New Patterns of Social Participation 391The Radio afterlife. Three spheres of communication and community 393Grazyna StachyraRadio and the Web: BBC radio as a new model of radio communication 405Nair Moreira da SilvaUniversity radio stations in Brazil and Portugal – The integration between interactive proposals of RádioUniversitária do Minho and Rádio Universitária de São Paulo 413Luciano Victor Barros MalulyBrazilian Auditorium Programs and Questions concerning listening today 421Júlia Lúcia de Oliveira Albano da SilvaBreaking Radio Boundaries: a new environment for Government Advertising aimed at young people 431Susana Gimenez Cisneros; Esteve Crespo Haro & Blanca Perona Páezvi | ECREA: Radio Evolution: technology, contents, audiences