Radio evolution - ICS - Universidade do Minho

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Lawrie HallettOfcom (2011). Notes of Guidance for Community Radio Licence Applicants and Licensees (April 2011). London,The Office of CommunicationsRAJAR, (2005). The Future Requirements of Radio Audience Measurement. London, Radio Joint Audience ResearchLimitedRAJAR (2011). Web-site FAQs (Available on-line at: http://www.rajar.co.uk/content.php?page=faq). London,Radio Joint Audience Research Limited. (Accessed June 2011)Ward, E. (2010). Future Radio Listener Survey Report. Norwich, Blueprint Research and Training: unpublishedreport378 | ECREA: Radio Evolution: technology, content, audiences – conference 2011
Oliveira, M.; Portela, P. & Santos, L.A. (eds.) (2012)Radio Evolution: Conference ProceedingsSeptember, 14-16, 2011, Braga, University of Minho: Communication and Society Research CentreISBN 978-989-97244-9-5‘I know exactly who they are’: radio presenters’conceptions of audienceHELEN WOLFENDENUniversity of Salford/University of South Australiah.wolfenden@salford.ac.ukAbstract:Since Horton and Wohl’s (1956) recognition of the para-social relationship, there has been aninterest in understanding audiences beyond commodification models. But while the relationshiphas long been named, little is understood about the process from ‘inside’ the presenterexperience: what audiences mean to presenters, how the relationship is constructed and becomesreal in the absence of face-to-face contact and when, for the most part, the presenter can onlyknow the audience as an abstraction or a projection.This paper will explore the way Australian Broadcasting Corporation (ABC) talk radio presentersconstruct their audience as a dialogue partner, and the way that the on-air self is managed, in linewith the corporate expectations of their employer, to achieve the appropriate symbolic indicatorsof friendship, sympathy, companionship, disclosure and intimacy. The findings are based oninterviews with 14 leading ABC radio presenters, their producers, and trainers and associates.Keywords: radio, audience, presenter, identityIt’s not surprising that audience research is a field that attracts attention. If you can catch them, audiencesare valuable things: culturally as well as financially. Researchers including academics, ratings agencies, marketresearch firms and broadcasting organisations have spent countless hours and dollars trying to work out just whowatches and listens to, and why they do it.But for all the ethnographic, content, uses and gratifications, effects models and rhetoric studies, a pivotalelement in the mix has almost always been overlooked.In radio at least, the audience and the broadcaster cannot be thought of as independent from each other;both are active in constituting the relationship. The dominant assumption is the naturalistic and somewhatsimplistic position that presenters just need to ‘be themselves’. However, because the relationship is unseen andfrom the audience side mostly anonymous, the actual processes through which the relationship is constituted arecomplex and have been somewhat obscure. Indications are that these processes are complex and involve highdegrees of skill and experience on the part of presenters. Presenters and radio programme makers more broadly(producers and researchers) have much to tell us about audiences. An exploration of these understandings ofaudience has been largely absent from the debate.‘Pervasiveness and closeness’When Horton and Wohl coined the term ‘para-social interaction’ back in the 1950s they observed the bondthat an audience forms with those they listen to and watch via electronic media. This was a strange phenomenon:ECREA: ‘Radio Evolution: technology, contents, audiences – conference 2011 | 379
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The development of the news-informa
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Music as mass consume in the web ra
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2 | ECREA: Radio Evolution: technol
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media, radio opened channels for di
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Luís BonixeWe analyzed the Faceboo
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Luís BonixeFinally, social network
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Luís BonixeMethodologyThe purpose
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Luís BonixeNews isbroadcast ontrad
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Luís BonixeMayfiled, Anthony (2008
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Tiziano Boninibody of the radio med
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Tiziano BoniniCase history #1: RaiT
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Tiziano BoniniPodcasts are easy to
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Tiziano BoniniSocial media Manifest
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Tiziano BoniniVol. No. 51 Issue No.
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Teresa Piñero-Otero & Fernando Ram
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Lawrie Hallettregulatory frameworks
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Lawrie Halletttend to remain somewh
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Lawrie Hallettduplicate that carrie
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Lawrie HallettNevertheless, given t
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Susana Herrera Damas & José Luís
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Título del ejePercentageMaria Guti
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Maria Gutiérrez; Xavi Ribes; Josep
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CorporativaFlaix matíInteractuaCor
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Pierre BélangerThe Canadian Radios
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Pierre BélangerFor both traditiona
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Pierre Bélangerbrand(s), he has fi
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Pierre BélangerFigure 5: Digital S
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Pierre BélangerAlthough the online
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Pierre BélangerLeggatt, H. (2010).
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Pierre Bélanger94 | ECREA: Radio E
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Hélder Bastos; Helena Lima; Nuno M
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Radio journalists and the Internet:
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Oliveira, M.; Portela, P. & Santos,
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Casting doubts on Web Media. Can In
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Digital radio in Brazil: analysis o
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From Radio to R@dio: broadcasting i
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Live and local no more? Listening c
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Local broadcasters in the convergen
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The ways of participation. The volu
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Influences of Political Economy on
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Euranet: a Case of Study of Pan-Eur
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Part II :ContentChapter 3 | New rad
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Changes in Patterns of contemporary
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The French highway radio: a model f
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Band FM of Journalism of São Paulo
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Radiographing an ‘Expatriate’ S
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Radio today: the risks of the past
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Romeo in love: a community format i
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Creativity: the key to creating suc
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Advertising characteristics and str
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Description and analysis of adverti
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Chapter 4 | Non-Linear discourseand
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Radio - the forgotten medium or use
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Brazilian Auditorium Programs and Q
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Breaking Radio Boundaries: a new en
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Part II :IdentityChapter 7 | Identi
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Internet radio as a mean to constru
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Free, Pirate, Community - the repre
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Radio, Citizenship and Social Ident
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The German-speaking radio in Silesi
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Basque and Gael speaking radio jour
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Antonio AdamiThe radio in Brazil wa
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Antonio AdamiFigure 1: Relação da
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Antonio Adamipublished in February
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Antonio Adami1929 - São PauloPRB-9
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Antonio Adamione big auditorium and
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