Radio evolution - ICS - Universidade do Minho

Listening to what people who don’t listen to radioThe Canadian Media & Entertainment (M&E) ContextOne of the best known facts about Canada and certainly one of its biggest tourist draws, is its geographicalexpanse. Its 33 million inhabitants are scattered over a territory of 10 million km 2 bridging the Atlantic, Pacific andArctic oceans, with 75% of the population living within 150 km of the United States border. Not surprisingly, with3.5 inhabitants per square kilometer, Canada has one of the lowest population densities in the world.From a media and entertainment standpoint, Canada is the 8 th largest market in the world, with a totalspent of 38.2 billion dollars in 2010 as estimated by PricewaterhouseCoopers in its latest Global entertainment andmedia outlook: 2011-2015 (see figure 1).Figure 2: Media & Entertainment SpendingSource: PricewaterhouseCoopers (2011)As an industry, the Canadian M&E is a healthy one, having grown at a compound annual growth rate(CAGR) of 2,9% over the last 5 years despite the severe economic downturn of 2008 and the subsequent spillovereffects that, in many cases, are still being felt. When combining consumer, advertising, digital and non-digitalspending, the compound annual growth rate for the period 2011-2015 is estimated to double at 5,8% (see figure2), a level that would appear to justify the investments made both in the emerging platforms and in theirassociated products and services.Figure 3: Media & Entertainment Spending in CanadaSource: PricewaterhouseCoopers (2011).Figure composed with "data explorer" tool at www.pwcmediaoutlook.comECREA: ‘Radio Evolution: technology, contents, audiences – conference 2011 | 83