Radio evolution - ICS - Universidade do Minho

Susana Herrera Damas & José Luís Requejo AlémanNoYesHistogram 12: Links to blogsOnly Onda Cero and Cadena SER linked to blogs. Onda Cero did so in six out of its 41 messages, 14.6% ofits total. Cadena SER linked to blogs in seven of its 116 messages, 6% of its total. It is important to note that allblogs belonged to the stations themselves.Limited inclusion of audio and video filesDespite the fact that we studied radio stations, we found links to audio files in just 30.2% of messages, with26% linking to one audio file. Linking to more than one file was less common.80706050403020100No 1 audio 3 audios 2 audios 6 audios 5 audios 8 audios 10audiosHistogram 13: Links to audio filesLinks to video files were rare as well; we found them in just 7% of messages. The distribution was alsoirregular, and Onda Cero and Punto Radio did not include any video links.58 | ECREA: Radio Evolution: technology, content, audiences – conference 2011