2010 - Embraco

Interview Profile ManagementdifferentialsSustainaBIlityEnergyEffICIencyvalueChaINSoCIalinvestmentInternalPublICMATERIalItyGRIContent20Innovation andEnergy EfficiencyInnovationis in our dayto day lifeThe commitment to innovation defineswho we are, how we face the day-to-daychallenges and how we build opportunities.Formally speaking, it means thesystematic investment in research anddevelopment (3% of annual net sales)and in the team of professionals dedicatedto the subject (450 in total).But our focus on the future is not restrictedto one area or one process. Itis integrated into our business culture,with visible results in the quality andsuitability of our products and productionprocesses and in the awards won.(Refer to page 11.) Approximately 70%of company revenues in 2010 were generatedby new products launched from2007 to 2010. During this period, wefiled 97 patents (25 in 2010 alone) inmajor markets worldwide, shaping theportfolio of coming years.Our compressors are among the bestin the world, and year after year weare moving forward in a cycle of continuousimprovement, developing newtechnologies and anticipating demandsto offer solutions that are eachtime more efficient and reliable for theneeds of customers in each of the marketswhere we operate.In 2010, we applied Embraco’s VCCvariable capacity technology in commercialrefrigeration equipment (refrigeratedcounters, refrigerators usedin supermarkets) already used in thedomestic segment.In this case, the machine remains onand adjusts itself to operate accordingto the cooling demand, maintaining thetemperature constant. By avoiding the