Interview Profile ManagementdifferentialsSustainaBIlityEnergyEffICIencyvalueChaINSoCIalinvestmentInternalPublICMATERIalItyGRIContent34“The issues raised by theconsulted stakeholders arealigned with our sustainaBIlityvision and will be considered forthe definition of our strategy.”“We believe this firstconsultation is an importantmilestone for the company andwe understand that the processshould be deepened in the comingyears in order to strengthen therelationship with our publICsand improve the incorporationof soCIety’s demands into ourbusiness.”Lainor DriessenvICe presIdent of Operations,Management and SustainaBIlityApplicationThe process of defining materiality wasconducted in parallel with the preparationof the report, without affectingthe previous selection of GRI indicatorsthat would be reported, which is basedon our historical reporting. However,in the final stages of publication, thethemes defined guided the selectionand editing of the content and we seekto give consistent responses to each ofthem (see table).In addition to giving focus to sustainabilityreporting, the definition of materialitywill serve to improve the managementof the theme in the company. Based onthe results, our four vice-presidents consideredpriorities five of the themes. Theyare: eco-efficiency and minimizing theenvironmental impact of operations;products with lower environmentalimpact and high energy efficiency; respectand valuing diversity; quality ofproducts and services and customersatisfaction; and health and safety.These themes will be deepened by thecompany’s leadership globally so thatwe plan and implement concrete actionswith a focus on each of them.MATERIAL THEMEpagesEco-efficiency 17, 20 and 21Sustainable energy solutions 20 and 21Respect and valuing diversity 28, 31 and 54Ethics in business 10People development and training 30 and 53Minimize environmental impact 16, 17 and 19-21Health and Safety 30 and 57Product quality and customer satisfaction indexes 4, 20 and 57Development of products with lower environmental impact 20-22Recycling 24
Interview Profile ManagementdifferentialsSustainaBIlityEnergyEffICIencyvalueChaINSoCIalinvestmentInternalPublICMATERIalItyGRIContent35MatrixcomponentsStudies and publicationsIn the process’ first stage, the analysisof studies on sustainability in the supplychain has enabled us to define the 37themes with the greatest potential impacton our business. Organized in the environment,community, employees, suppliers,customers, business managementand government macro-issues, this listserved as the base for the evaluation ofall information sources used in the matrix.Supply Chain Sustainability: focusedon the impact of a companies’ supplychain for sustainable development,showing the main critical issues andsuggestions for action. The materialwas developed by the Global Compact,a United Nations agency for companiesthat are committed to social responsibilitypractices and by the BSR,an organization that brings togetherover 250 companies worldwide to developbusiness strategies for sustainability.It was released in <strong>2010</strong>.Development with Less Carbon –Latin America Answers to the Challengeof Climate Changes publicationdeveloped by the World Bank in 2009,which demonstrates the impact of humanactivity to climate changes andalternatives for building an economywith less environmental impact.SAM Sustainability Yearbook: publicationlaunched in 2011 with sustainabilitypractices and cases in 58 sectors.The material was produced by SustainabilityAsset Management (SAM), theinvestment group focused exclusivelyon sustainable investment.Internal AxisTwo elements, with equivalent weightsin the composition of the matrix:Interview with our President, João CarlosBrega, focused on the company’sstrategy and plans. Weight: 50%.Analysis of internal documents that depictthe company’s formal commitmentto sustainability: Letter of OrganizationalValues , Code of Ethics, <strong>Embraco</strong> LeadershipAgenda 2011, <strong>Embraco</strong> SupplierCode of Conduct, Information DisclosurePolicy and Social Responsibility ManagementManual. Weight: 50%External axisComposed of three elements with differentweights:Survey with employees: counted on theparticipation of 70 professionals fromthe company in Brazil, China, Slovakia,the United States and Italy. Weight:50%. We seek a balanced blend ofemployees from administrative andproduction areas, and this criterion directedinvitations for participation andthe form to present questionnaires (inan online and printed version, to ensureparticipation of areas that do nothave computers).The decision to consider the internal publicin the external axis of the matrix aimedto identify their opinion as individuals,with their own and independent opinionsof the organization.Interviews with specialists: to give anin-depth and technical view about <strong>Embraco</strong>’schallenges related to sustainabledevelopment, four specialists wereconsulted on issues of product life cycle,sustainable retailing and role in the community.Weight: 25%.Interviews with community representatives:our company has a strong connectionwith the community, due to the numberof employees, economic impact in theregion and relationship. In order to presenttheir views on the company’s operation,we consulted representatives of three organizations:United Nations DevelopmentProgramme (UNDP), Department of SocialWelfare in Joinville (Santa Catarina, Brazil)and Department of Education of Joinville(Santa Catarina, Brazil). Weight: 25%.