2010 - Embraco

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Interview Profile ManagementdifferentialsSustainaBIlityEnergyEffICIencyvalueChaINSoCIalinvestmentInternalPublICMATERIalItyGRIContent28Internal PublicGlobal companyFrom early on, our history has beenmarked by the ability to break barriersand expand our boundaries. Webegan expanding our market, with exportsstarting in the 70s. In the 80s webrought down the technological barrierand in the 90s, driven by the market’schallenges and opportunities, we beganconstructing a global company.The search for growth opportunities, strategiclocation, technology, professionalsor raw materials led us to different partsof the world. We have units in six countriesand sell to 80 countries. In today’sEmbraco, there is much of Brazil, China,Italy, Slovakia, Mexico and the UnitedStates and of the different ways to seethe world in each one of these countries.We want to ensure that this cultural richnesshelps us build the Embraco of thefuture, and this goal is reflected in ourpeople management strategies.We are building a broad concept of diversitywhich aims to recreate in ouroffices and corridors the cultural diversitythat exists in the world. We wantto deepen the internationalization ofcareers. This means taking Chinese toBrazil, Brazilians to Italy, Italians to Slovakia... In this way, the global culture willbe much closer to our employees andwill help us understand the world’s othercultures and demands.We strive to create internally a diversework environment, which values anddevelops the different potentials, in astrategy that matures and consolidatesday-to-day in the company. In 2010, forthe first time, we now have a local employeein the factory’s highest position.It is in Slovakia, where Norbert Brath assumedthe directorship. (See his interviewon next page.)
Interview Profile ManagementdifferentialsSustainaBIlityEnergyEffICIencyvalueChaINSoCIalinvestmentInternalPublICMATERIalItyGRIContent29A Slovak directorNorbert Brath is partof Embraco’s team since2000 and, in 2010, becamethe director of EmbracoSlovakiaNorbert Brath is a mechanical engineer,born in 1977, in Nitra, in westernSlovakia. Since joining Embraco in2000, he has built a solid career andhas invested in growth opportunities.He was Production Planner, QualityLeader and R&D Manager, and in 2010became the first career professional ofa factory to take over the directorship.How does it feel being the first careerprofessional of a unit to take on thedirectorship of a factory in Embraco?Embraco is a global company that offersopportunities to all employees,no matter the nationality. We havemany examples of this. We have anItalian colleague leading logisticsprocesses and the Embraco Mexicoproject counts on the participation ofpeople from other plants.It is a great honor for me and at thesame time I feel an immense responsibilityto manage a unit with morethan 2,000 employees. I am very happywith this opportunity and I will givemy best to meet expectations. I counton a very strong management team.We’re going to support each other andcontinue to grow as a team.What are the main challenges in yourposition?The main challenge is dealing withpeople of different languages and cultures.About this it is great that Embracois implementing a rotation systemamong the plants. For example:today our R&D Manager, in Spisska, isBrazilian. Last year we had a logisticscolleague who was from the UnitedStates. I had the opportunity to workfor six months in Brazil, understandingthe culture, people, processes, andlearning the language.A strong point of Embraco is the investmentin people’s potential. Thereis always someone who can help contribute,and everyone has the opportunityto develop and to grow.What are your main goals?The main objectives for Embraco Slovakiain the coming years are to completeour vision of being a model companyin all aspects of the business inwhich we operate. We need to delivervalues to all stakeholders, produceproducts of impeccable quality, improvethe level of our services to consumersand continue to develop thecompetencies of our internal public.We will continue to grow our cooperationwith the community in the fieldof sustainability and corporate socialresponsibility.
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2010 - Embraco

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