TANZANIA TOURISM SECTOR SURVEY - Bank of Tanzania

The survey results depict the dominance of Italy, the United States of America andthe United Kingdom as major tourist source markets to Tanzania. This is largely dueto enhanced promotional efforts in those countries. Meanwhile, Italy continues tobe the major tourist source market for Zanzibar, following the existence of Italianaccommodation investments and direct flights from Italy. The same pattern has alsobeen observed during the previous surveys.The Majority of Visitors were of ‘25–44’ Age GroupAbout 54 percent of the visitors who came to Tanzania were in the age group of25-44, followed by the age group of 45-64. Very few visitors (about 4 percent)were in the age group of 65 years and above despite their potentials in the marketsegmentation. This group is characterized by retired people who have ample timeand adequate income for leisure and holiday.The Majority of the Visitors Came Under Non-Package ArrangementVisitors who travelled on the ‘non-package’ arrangement were the majority as theyaccounted for 56.2 percent, whereas the ‘package’ visitors accounted for 43.8 percent.These results differ from the outcome of the previous surveys, where package tourhas been the most preferred travel arrangement. The change in the pattern of tourarrangement during this survey is partly explained by seasonality as the survey wasconducted during the mini-peak tourist season and the Global Financial Crisis whichstarted in the mid 2008.Visitors to Tanzania Primarily Came for ‘Leisure and Holiday’ PurposesMost of the visitors (62.4 percent) came into the country for leisure and holiday,15.3 percent for Visiting Friends and Relatives (VFR) and 11.9 percent for businesspurpose. The number of visitors who came for business and conference continuedto be minimal despite the growing importance of Conference Tourism worldwide.In order to address this problem, construction of large and modern state-of-the-artconference auditoriums to attract international Meetings, Incentives, Conferencesand Exhibitions (MICE) is necessary.Majority of Visitors to Tanzania Departed Through the Julius NyerereInternational AirportThe Julius Nyerere International Airport (JNIA) was the main gateway of touristsdeparting from Tanzania, accounting for 46.3 percent of the visitors recorded duringthe survey. Zanzibar Airport was the second departure point (26.2 percent) followedby Kilimanjaro International Airport (12.7 percent). Meanwhile, Namanga was theleading road boarder departure point.ix