TANZANIA TOURISM SECTOR SURVEY - Bank of Tanzania

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x. Tourist Expenditure EstimationTourist expenditure in the country was estimated using the Tourist ExpenditureModel that was developed during the comprehensive visitors’ exit surveyconducted in 2001. The model uses variables namely; average expenditure bytravel arrangement by purpose of visit, proportion of visitor by travel arrangement,average length of stay and number of tourist arrivals.The model is depicted in the following equation:Whereby:Ev = Total tourist expenditure in Tanzania;EP = Average package tour expenditure per visitor per night, derived from thesurvey;ENP = Average non-package tour expenditure per visitor per night, derived fromthe survey;VP = Number of arrivals under the package travel arrangement (The arrivals ascaptured by the Immigration Department, adjusted into package visitors bypurpose using survey results);VNP = Number of arrivals under the Non-package travel arrangement (The arrivalsas captured by the Immigration Department, proportionately adjusted intonon-package visitors using survey patterns);T = Average length of stay as computed from the survey.The Simplified ModelCountry ofResidencePurpose of VisitBusinessHolidayVFRTotal Visitors (sourcedfrom Immigration Dept)Visitors by travelPackage(VP )arrangementNonpackage(V NP )Avg. length ofstayAvg. expenditure pervisitor per nightPackageNon PackageTotalexpenditure (EV)(T) (E P ) (E NP ) (E V)Procedure and Assumptions Used for the Estimation of Tourist Expenditurefor 2008;oCalculation of average package tour expenditure involved deduction of estimatedcost for international fare to Tanzania and commission accruing to a tourwholesaler. Information on the cost of international transport from the sourcemarkets was updated using the current information gathered from internationalcarriers that bring visitors to Tanzania.31
oooooThe average expenditure was computed after removing outliers from thedatabase. The cut-off points were USD 10 and USD 1,500.About 10 percent of the value of the package is retained by the wholesaler tomeet overhead costs and commission.Immigration data on arrivals by purpose of visit were distributed according tothe package and non-package arrangements, using the travel arrangement ratiosas established in the survey.The survey results and total number of arrivals from Immigration Departmentwere used in the model in order to estimate annual tourists’ expenditure inthe country. Given the homogeneity nature of the visitors’ characteristic, theinformation collected during the survey is justifiable to represent the totalpopulation.The Immigration department provides a separate number of tourist arrivals forZanzibar that enabled the estimation of tourist expenditure for Zanzibar.32
Page 2 and 3: TANZANIA TOURISM SECTOR SURVEYThe 2
Page 4 and 5: Appendices.........................
Page 6 and 7: FOREWORDTourism has continued to pl
Page 8 and 9: EXECUTIVE SUMMARYRationaleTanzania,
Page 10 and 11: The survey results depict the domin
Page 12 and 13: LIST OF TABLESTable 1.1: Domestic V
Page 14 and 15: Chapter1Recent Developments in the
Page 16 and 17: 1.2.2 Emerging Source MarketsSince
Page 18 and 19: Chapter 2Analysis of Survey Results
Page 20 and 21: The major tourist attractions in Za
Page 22 and 23: Table 2.2 (b) indicates that the ma
Page 24 and 25: This market segment is characterize
Page 26 and 27: Mt KilimanjaroHowever, the number o
Page 28 and 29: This market segment (25 - 44) is ve
Page 30 and 31: Table 2.6(b): Average Length of Sta
Page 32 and 33: 2.7 Average Length of Stay by Purpo
Page 34 and 35: Table 2.8: The Number of Visitors b
Page 36 and 37: Table: 2.9: Average Holiday Visitor
Page 38 and 39: 2.10 Areas for ImprovementOthers,12
Page 40 and 41: 2. Dominance of Visitors from Europ
Page 42 and 43: Survey MethodologyAPPENDIX Ii. Intr
Page 46 and 47: APPENDIX IITHE 2008 INTERNATIONAL V
Page 48 and 49: 10. Number of nights spent in:Tanza
Page 50: Ministry of Natural Resources and T

TANZANIA TOURISM SECTOR SURVEY - Bank of Tanzania

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